Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to boost their numbers. Hey, I want to get to 300 fans and give away something to my new groupies!
I’m guilty, too, about fooling myself between fans and friends. That number of Likes should represent true supporters of your brand. Enthusiasts. Some companies are doing the right thing. They engage devoted fans in dialogue. And if they do offer contests, those contests are directly related to their product or service. Just seeing numbers increase without making connections isn’t the key. That’s just playing games with your product.
You probably know this. But this needs to be reinforced. A lot of people continue to play the game allowing fans to fake it.
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