In Media Training

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Today Show Interview

This blog is not about world peace. This is about the Today Show’s interview with an Alabama beauty queen. She is dating the quarterback of the Alabama Crimson Tide, the champions of college football. She attracted instant fame and tens of thousands of new Twitter followers after a sports announcer during the championship game praised her beauty while she watched from the stands. Executives may dread hearing this, but they can learn from the beauty queen’s appearance on the Today Show:

She smiled a lot.

She slightly nodded her head, acknowledging the initial question. (Don’t nod your head when you disagree with the premise of the question.)

She didn’t wear anything distracting.

She appeared real and personable.

She told a story.

She fluctuated her voice.

She handled his toughest question well.

She bridged well to a key message that we should focus our attention on the team not her.

The background included an Alabama football helmet, but the backdrop was subtle and not full of distracting items.

Yes, she looked off camera a few times, but who am I to critique her? Many people obviously think her body language is beautiful.

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