Ramble on and on and on without taking a breath.
Use lots of industry acronyms.
Top your acronyms with some lingo.
Give reporters, without them requesting it, a pile of paperwork because you can’t explain the issue yourself in a few sentences.
Insist how horrible something is when you haven’t even explained in simple terms what the heck you are talking about.
Mix together rumors and facts.
Overdramatize the impact of an issue to such an extent that you lose credibility.
Include statistics without a source to back them up.
Explain yourself in such complicated terms that reporters feel like they’re trying to unravel Watergate.
Do a lot of “blah, blah, blah” while actually saying very little.
Insisting the issue is hurting consumers without having a consumer for anyone to interview.