Some social media blogs remind me of a game of musical chairs. The author re-arranges the words but tells me nothing new.
Some businesses don’t want to invest time in social media. So they hire someone. Some businesses approach social media as they would direct mail or a billboard. So they should hire someone. But social media doesn’t need to be complicated. Some people simply make it that way.
Good social media strategy doesn’t seem much different than strategy used by door-to-door salesmen decades ago. Good salesmen didn’t knock on doors and shout “buy, buy, buy!” They tried to make a personal connection with people who opened the doors. They tried to provide useful information. They offered pictures and demonstrations, which businesses now post on social media. Good salesmen also hoped to create fans. For the most part, social media is similar but on a different platform. The biggest difference between then and now is measuring return on investment.
Social media: Keep it real. Keep it a source of information. Try to start conversations. You don’t need to get fancy.