Arizona Foothills Magazine Interviews Image Consultant Janice Hurley-Trailor About Mom’s Post Pregnancy Transformation
The Flip Side provides public relations for Janice Hurley-Trailor.
PR
CNN Interviews Venue Safety Expert Steven Adelman About Fan Who Fell From Stands At Braves Game
The Flip Side provides public relations for Steven Adelman. [youtube]http://youtu.be/JgSBDEcMpvU[/youtube] [youtube]http://youtu.be/I49tTytjvqI[/youtube]
Is PR About Quickies Or Something Long Term?
Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a willingness to accept and correct what you do wrong.
Is PR About Quickies Or Something Long Term? Read More »
Employee Communications: Crazy Work Ideas
We understand changing a work atmosphere starts with changing work culture, but let us shoot for the stars and pitch some ideas most executives would never consider. But we dare you to run these ideas up the corporate ladder.
Employee Communications: Crazy Work Ideas Read More »
VIDEO: TV Reporter: PR Pros Don’t Always Get It
The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
VIDEO: TV Reporter: PR Pros Don’t Always Get It Read More »
VIDEO: Could Calling The Media Backfire?
Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
VIDEO: Could Calling The Media Backfire? Read More »
Media Relations: Driving Straight For The Jugular
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and pitch selectively.
Media Relations: Driving Straight For The Jugular Read More »
Some Of The Silliest Stories I Covered In TV News
Some Of The Silliest Stories I Covered In TV News… Farmers worrying the government might tax them for cows passing gas
Some Of The Silliest Stories I Covered In TV News Read More »
Will Steak And Candy Ensure The Media Quote You?
You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that encapsulates the subject in a few words as opposed to a very detailed analysis that puts people to sleep.
Will Steak And Candy Ensure The Media Quote You? Read More »
FLASHBACK: Associated Press Awards Dinner
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FLASHBACK: Associated Press Awards Dinner Read More »