In Media Relations

 

We were first on the scene. Our camera was the only one rolling. This is an Action 6 exclusive.

When I watch the news, I retire to my room with five HD televisions hanging in harmony on the wall. I carefully listen to all newscasts simultaneously. I’ve trained my ears to isolate each TV station’s audio and comprehend it. Consider it a fantastic orchestra of news.

I don’t care about the quality of journalism or the anchors’ clothing.

I want news stations offering me something no one else can. I want that neighbor’s interview no one else got. I want that 10-second clip of video no one else captured.

That’s why newsrooms can’t help themselves but brag and point out when they finally found a shot or story no one else can broadcast. They know a growing number of Americans, despite the housing crisis, are setting aside rooms for the sole purpose of watching five stations at once in HD. Nothing matters more at 5pm than stopping all business, stepping into our personal media rooms and using an Excel spreadsheet to determine which station offers me the most exclusives. Time is money. We want the best ROI.

Just tell us you got there first. Tell us you have the skills to be number one. The more exclusive banners your graphics department flings across the screen, we’ll return the favor by rolling up your ratings.

You’ll never need to worry again about DVRs, cable and the internet hurting your household shares.

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