Posts Tagged ‘AZ’

Obama Takes Key Public Relations Steps In Tug Of War

Friday, May 17th, 2013
tug-of-war

The political tug of war between the Obama administration and Republicans has returned to its insane level of rhetoric that we remember prior to the November elections.

Some Republicans argue the administration misled the public about Benghazi to help ensure a victory in November. Some Democrats argue Republicans are making something out of nothing to tarnish Obama and Hillary Clinton’s potential presidential run in 2016.

Republicans want to know who knew what about the IRS. The administration also criticizes the IRS but points out the president does not run the agency.

And both sides of the aisle express unhappiness with subpoenas related to the Associated Press.

Some of the media seem to be complicit in a reality game show atmosphere, working side-by-side with politicians on whom can deliver the most sensational sound bites. These “scandals” raise some important discussions, but good grief. If only some politicians would work to solve our everyday problems with the same zeal that they try to call hearings and speak craziness into microphones.

For a moment, take off your political team’s bloodied uniform and acknowledge some of what’s really happening: In general, the administration wants to downplay any links to these issues as much as possible. On the other hand, some Republicans want to make these issues seem as dreadful as possible and portray the government as a stalker peaking through your bedroom window at night. Call it high stakes marketing far beyond the traditional press release. If some of these microphone huggers really wanted the truth, they would wait for their hearings to finish fleshing out the facts before demanding justice with their scary words.

The media are already analyzing how these current issues might impact Obama’s legacy without acknowledging our tug of war may likely have moved on to something new in six months. But Obama is taking some important steps for crisis communications:

  • He showed concern about the IRS issue by saying, “Americans have a right to be angry about it, and I’m angry about it.”
  • He took action by accepting the resignation of the top person of the IRS.
  • The White House released e-mails related to Benghazi.
  • He brought back legislation to help legally protect journalists.
  • He answered questions at a news conference.
  • He for the most part keeps his composure.
  • He asked Congress to help improve security at American embassies.

I’m not saying he’s right. I’m saying those are some of the moves you make when opponents say you’re wrong.

Of course, others might share examples pointing out the administration put itself in this PR mess in the first place. Fair enough. But these latest steps help the president reach his larger goal of refocusing attention to his agenda. He is building a dam against gushing water. But some water will always leak through. His critics also have public relations firms armed with strategies. Even if Obama registered tomorrow as a Republican and shouted “pretty please with a cherry on top,” critics know to share phrases such as:

  • “We demand more information.”
  • “We reject the apologies as insufficient.”
  • “This is politics at its worst.”
  • “He is not going far enough.”
  • “We are determined to get answers.”

So the tug of war continues with almost everyone landing in the mud. Some politicians hope to score points. The media hopes to improve ratings. Too much of the public is desperate for details that prove that the opposing party is truly the scum of the Earth.

And I, of course, write a blog, tired of grown-ups who can’t solve problems or controversies without acting like the sky is falling and it’s the other guy’s entire fault.

11 Reasons I Don’t Miss Traveling As A TV Reporter

Thursday, May 16th, 2013
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Finding magazines in a hotel drawer that were published years earlier

Sleeping on the floor of a satellite truck

Finding someone else’s hair in the hotel’s bed sheets

Sleeping in a news vehicle because a co-worker in your room snores loudly

Realizing a small town has no good restaurants

Seeing that the same person who checked you in also cleans your room

Doing morning live shots hours after doing live shots for the night shift

Arguing in the lobby with the hotel clerk after she was rude to your wife on the phone

Not having access to a shower

Wearing a goofy hat on air because you did not shower

Sleeping in the station vehicle next to a co-worker who covers her head with a blanket because she is afraid of what lurks outside

Public Relations: Must Love Dogs

Tuesday, April 30th, 2013
must-love-dogs

A recent Tuesday:

Taking Molly the dog to a park for her morning walk

Watching Molly interact with another dog whose owner does not believe the leash rule applies to her

Hoping Molly doesn’t lash out at the unleashed dog

Trying to conduct business on a smart phone while untangling Molly from her leash in her latest Houdini impression

Trying unsuccessfully to persuade Molly to drink from a water fountain specifically for dogs

Wondering if the other dogs distracted Molly from using the bathroom at the park and if this means the house will later serve as a toilet

Trying to drive safely while leaving a long voice mail for someone who wants to know how to grab the public’s attention about an issue

Stopping by the dermatologist’s office

Wondering if standing barefoot in the dermatologist’s office is healthy

Enjoying a microwave lunch

Leaving a voice mail for a national magazine editor, curious why I haven’t heard from her in a couple of days

Helping my mom on the phone navigate Facebook so she can tell me if my mobile post actually appeared

Learning a potential client has postponed a possible project for later in the year

Rescheduling a dinner appointment

Back at the park in the afternoon, watching the phone’s battery go bye bye with no outlet in sight

Media Training: The Big Bag Theory

Friday, April 26th, 2013

I was picking up the cleaners when a TV on the business’ wall showed my former colleague and arch nemesis Fox10 weatherman Cory McCloskey wearing a hairnet. Cory often took any opportunity he had to poke fun of me during his weather segments on the air. He once enlarged a picture of my head and had people fire tomatoes at it on a farm. (It was all in good fun.) On this morning, Cory wore a hairnet while giving us a live tour of a factory that makes tortilla chips. If anyone can wear a hairnet and have it fit in with his shtick, Cory can.

After Cory’s live shot, my other old friend anchorman Ron Hoon delivered a report from the newsroom. But a big, white plastic bag on a desk behind him grabbed my attention. The bag reminded me of one of those you pick up after shopping at the grocery store. A lot of similar plastic bags are stuffed in our kitchen closet. We save them as a backup plan to pick up after our dog Molly. You can see now how one stupid item in the background of your shot can get someone daydreaming. It would disappoint me when I aired what I considered to be an interesting interview and colleagues in the newsroom focused more on the person’s hair, clothes or the fact he or she was not even wearing a shirt. People notice crazy stuff.

I mentioned that paper bag to someone in the newsroom and he texted me back saying, “Keith … those are the homespun touches that make the Hooner so endearing. You know that.”

Not everyone is so endearing. When appearing on camera, clear your background of distractions. Don’t give viewers a reason not to hear your words. I have no idea what Ron Hoon was saying. But I’m sure it was important.

Media Relations: Channel 3 Interviews Dr. Lee Weinstein On What Teeth Tell Us About Health

Sunday, March 24th, 2013

http://www.azfamily.com/home/What-your-teeth-say-about-you-199247401.html

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Media Training: Reporters Tell Us Big Interview Mistakes

Monday, February 18th, 2013

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We asked reporters about the biggest mistakes people make during interviews. Here are their responses:

  • “Long-winded answers.”
  • “Trying to make themselves sound smart.”
  • “Telling me what they think I want to hear instead of what they really think/feel.”
  • “Not speaking in sound bites. Not being prepared. Um and uh throughout. Stepping on soundbites. I did an awful interview yesterday with the spokesperson for —. She committed nearly every one of them.”
  • “Pet peeve with private biz is when they don’t reveal revenue numbers because they get all paranoid. They don’t want to seem small-time. However, I think that works against them.”
  • “Using language that is too highbrow and over the heads of most listeners. A conversational tone is always best when trying to make a point.”
  • “I think it’s different for different people – for my experts it’s when they talk over our viewers’ heads and make it really hard for me to break their interview into understandable sound bites. For “real people” it’s when they focus too much on the camera and forget that we’re just having a conversation. For PR people it’s when they try too hard to tell me how to do my job – I’m sure you experienced that when you were reporting. I of course appreciate feedback and suggestions on how to frame an interview and what questions to ask, but I’m not a fan of people who insist they know how to do my job better than I do, lol.”
  • “It depends who it is. If it’s a public official – if they don’t talk in sound bites it makes it harder to make them look good or explain the story better. If it is just a normal person – saying um or like every other word. Also, I don’t like when people take long pauses.”
  • “Not saying I look amazing straight out the gate.”

Media Relations: If The President Can, So Can Companies

Tuesday, February 12th, 2013
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Some of the most maddening story pitches businesses and PR firms sent me were those not offering interviews with customers exemplifying the issues. I wanted to interview more than a boss, executive and expert. I understand finding interviews that put a face on a company or issue can be tough. Too bad. Find the interview. Don’t be lazy. Don’t take a shortcut. If you can’t personalize a story, don’t pitch it until you can.

President Obama understands the power of telling stories. During his State of The Union address, he shared stories of people impacted by issues we debate. The camera showed us those people in the audience. Seeing them is more powerful than only hearing about them.

When reporting, I often found in only an hour or two such stories after the station assigned me a story. A business should certainly be able to find stories to share with much more time to prepare. And you don’t need the president’s staff to achieve success.

Our Interview With Los Angeles Times Healthcare Columnist About Handling Hospital Bills. It’s Complicated!

Tuesday, February 5th, 2013

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Keith is a former TV investigative reporter. People often called him to help resolve their problems. Some complaints were baseless. Some he resolved behind the scenes. Others led to on-air special reports. Now we sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

A family member unexpectedly went to the hospital for three days. Afterward, it wasn’t the hospital that sent us the first bill. Instead a medical group we were not familiar with mailed us an invoice for hundreds of dollars. We assumed the medical group had provided a service in the hospital, but the invoice did not itemize the services. It listed a total price.

After making two phone calls, I reached someone at the medical group and explained I did not understand what the bill is for. She said she would mail me an itemized statement.

Why didn’t the medical group send me an itemized statement in the first place? Will the itemized statement provide enough details to help me understand the bill? How will I know if someone actually provided the services stated on the bill? I took some notes while visiting the hospital, but I wasn’t there 24 hours a day keeping track of everyone who walked in the patient’s room.

Matters turned more complicated when the hospital itself sent its own bill, which also was not itemized. We asked for an itemized bill and visited the hospital to get doctors orders and nurses notes. The hospital told us we need to visit another office if we want someone to decipher our bill line by line.

Spending money to ensure a loved one is healthy may be the most important money anyone can spend. Good doctors and nurses provide one of the most important services on the planet. But while working as a TV investigative reporter, viewers called me with complaints about billing errors and other hospital disputes. A hospital may provide great service, but how do you know if it’s charging a fair price?

For insight, I interviewed Lisa Zamosky, a consumer healthcare columnist for the Los Angeles Times and the author of WebMD’s Health Insurance Navigator blog. She also is working on a book about health insurance and reform. Click here for more information.

Q. How well are hospitals doing when it comes to sending patients accurate bills and bills that patients can easily understand?

A. I don’t have any statistics or studies to offer a true assessment of hospitals’ performance with regard to bills. Generally speaking, however, patients are baffled by the bills they get, including the volume of bills and paperwork they receive, as well as their complexity. It’s hard for people to figure out what they actually owe.

Q. What steps should people take to negotiate their hospital bills?

A. Probably the best thing to do is to be proactive about bills. If your procedure is elective, do your legwork in advance and try to understand what your costs will be before you step foot in the hospital. Here are some other steps to consider:

  • Be aware that some sites of care are pricier than others – hospitals generally cost more than outpatient centers, for example.
  • Talk with your insurer about where you’ll get the best price and confirm that both the facility and the doctor are in your plan’s network.
  • Be clear in advance about your co-pays, deductibles, what is and isn’t covered. Talk with your doctor about who else will be treating you in the hospital, and that you’re concerned about receiving treatment and bills from providers not contracted with your insurance company.
  • Check your bills carefully to make sure each service was actually performed, that you weren’t double billed and that it generally appears to be accurate.
  • If you have a dispute, put it in writing, and clearly outline each item you’re disputing and request that the inaccurate charges be removed or that a written response with documentation to support the charges be sent to you.
  • Get your insurance company involved, if you have coverage. Ultimately, mistakes cost them as well, so see if you can get their assistance in fighting the errors.
  • Get your doctor involved. Ask him/her to walk you through the charges. If your doctor has admitting privileges at the hospital, he or she may be able to advocate on your behalf.
  • If you are a self-pay patient, you should be aware that a handful of states have laws limiting how much hospitals can charge patients who pay for care on their own. Check with your state’s department of insurance.
  • Negotiate: unpaid medical bills are frequently sent to collections agencies by hospitals and physicians. At that point, the provider accepts about 25% of the total cost of the bill. If you can pay cash, you can use this knowledge to your advantage to lower the price. Just don’t ignore your bills. Once they go to collections, they can ruin your credit. Most hospitals will give you about 90 days to pay up before taking action.
  • Contact a patient advocate organization such as Health Advocates or Medical Billing Advocates of America if you have a huge bill and need help. Also, if you get your insurance at work, talk with your benefits department. They may be able to help and there may be other work-based resources you’re not aware of.

Q. Why are hospital billing errors common?

A. There are a number of possible reasons. One is that there are many different people involved in taking down information and documenting your treatment– doctors, nurses, intake workers, etc. There is a lot of opportunity for coding and other mistakes to occur. Also, there are often different doctor groups treating people while they’re hospitalized, each with different responsibilities and different billing departments and different insurance contracts. Coordination among all the moving parts is generally lacking.

Q. What should patients know about hospital bill review companies?

A. I assume you mean patient advocate organizations that work with consumers to help sort through bills and negotiate for a better price. If that’s the case, there are a few things I would suggest:

  • First, it’s good to know that they exist and that there are experts available to help – many people aren’t aware that they can get assistance negotiating hospital bills and fighting charges.
  • Many large and mid-sized companies offer these services to employees as a part of their benefits package. If your company does offer patient advocate services, you can get help sorting through your bills and fighting inaccuracies free of charge. Ask your human resources/benefits department about it.
  • If you approach one of these organizations on your own, be aware that they take a portion of the amount they save you – I believe 30% is common. If you have a big bill or multiple bills, it’s often well worth spending the money. It may not be, however, if your bill is not that large. You have to weigh the pros and cons of paying for help.

Q. What’s your take when some people in general label hospital bills outrageous and unfair?

A. I think sometimes they’re right. It depends on the situation, of course, but no doubt hospital bills are often outrageous. And, all too frequently, they contain errors.

Q. Can patients look up the going rate in their areas for medical services and if so, what exactly should they do with such information?

A. Yes, consumers can look up cost information and use it to negotiate for the best possible price on care.

Just keep in mind that prices of medical procedures, doctor visits and surgeries have been historically tough to get. And because of the fragmentation I mentioned in my earlier answers, it can be difficult to truly pin down a price. Doctors, for example, often don’t even know what they’re paid for a procedure because the price varies depending on the type of insurance a person has.

But there is a big emphasis these days on making costs more transparent, particularly as a growing number of people are covered by high deductible health plans and are paying for more of their own care out of pocket.

Insurance companies and large employers offer price comparison tools that you can use before going in for a particular procedure, and they’ll tell you which hospital and/or doctor will give you the best price. Remember that prices for the same procedure among health care providers can vary greatly.

And there are a host of free cost calculators.

Here are some sources for looking up medical procedure costs:

· Fair Health (fairhealthconsumer.org).

· Healthcare Bluebook (healthcarebluebook.com).

· Health in Reach (healthinreach.com)

· Hospital Compare (www.hospitalcompare.hhs.gov).

Among the data this tool offers is Medicare rates for a number of procedures. Add 25% to 50% to get a fair private market rate.

· New Choice Health (newchoicehealth.com).

People should first understand what a fair price is for the procedure they need. Then, ask up front what the price for your care will be. Unfortunately, this isn’t often an easy question for providers to answer, but try to pin down a price as best you can. Then use the amount you find on the cost calculators to negotiate for a fair price. If you can pay cash, you may be able to get the best deal.

A. When patients request an itemized statement for medical services, how do they know those services were actually provided? It isn’t practical for some patients to write down notes every time someone walks in their hospital rooms. Can patients request doctors notes and other records to ensure they received all the services on a statement?

A. You’re right. It is hard. You can ask a friend or loved one to help keep track (although I realize this isn’t always practical). But after a hospital stay, you should always request an itemized bill that outlines each individual charge that comprises the total cost of your stay. Compare that against what you know took place in the hospital.

For example, in the case of an operating room charge, check the length of time stated against the anesthesiologist’s records. People are often charged for more time than the room was actually used.

Q. Are medical groups and hospitals open to providing records? Are they required to? Will they charge a fee? In hospitals, patients often don’t have personal relationships with “hospitalists” and other personnel and can’t discuss these issues directly. 

A. These are two distinct issues. One is an itemized bill from the hospital, which outlines each item and service for which you’re being charged. Often you’ll get a bill that isn’t itemized, so you need to request that so you can see exactly what makes up the charges.

Then there is the issue of medical records. It is your right by law to gain access to your medical records, and yes, you can be charged a fee for it, within reason. A good resource for learning the details about your rights to gain access to your records and how to get a hold of them can be found at Georgetown University’s Center on Medical Record Rights and Privacy.

Media Relations: 10 Reasons To Love TV News Producers

Friday, January 25th, 2013
pretend-news-station

When reporters don’t like a PR pro’s story idea, reporters can simply pretend to pitch the idea and blame the producers for not liking it. This is similar to husbands blaming their wives when telling a salesman “no.”

Producers are not afraid to come to work in jeans and ponytails, a stark contrast to reporters who walk in daily under a mound of make-up and Hollywood sunglasses.

Producers won’t hesitate to tell you which reporters popular with the public are actually quite lazy.

Managers often think producers are their allies, but producers sometimes mock managers even more than reporters.

Producers can actually move up in their industry for hard work, while reporters often must rely on whether they’re hot enough to turn on some middle-aged executive reviewing resumes in a corner office.

Producers are the first to know about free food and will save you some if you’re not a lazy reporter.

Producers aren’t afraid to laugh at their old anchors who constantly flirt with them.

Because they sit in the newsroom most of the day, they often have the best gossip, especially about managers, who like to pretend everything is amazing.

Producers will go bat s—t crazy on photographers who complain about stories simply because the assignments require them to set up live shots far from the station late in the day.

Producers who find good and reliable reporters aren’t afraid to let them try some off-the-wall story ideas that wouldn’t fly with managers who can’t see past crime and house fires.

Ask Clinton. Media Training Is For More Than The Media

Wednesday, January 23rd, 2013
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Some of the most important showdowns directors and executives face are against people with microphones who are not members of the media. Ask Hillary Rodham Clinton, who faced tough questions during congressional testimony on the Benghazi attack. Depending on your point of view, members of Congress sought the truth or to score political points.

Your job is not secretary of state, but some people we media train testify before state and local governments, which make key decisions about money and regulations. Would you deliver a prepared statement? How would you handle controversial questions? Would you acknowledge mistakes? What if a state politician turned confrontational? Would you be combative?

Don’t restrict media training to media opportunities. Politicians can put on the pressure. They sometimes place you in a trickier position than the media.