Media Relations

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

Leave a Comment / Crisis Communications, Internal Communications, Media Relations, Public Relations /

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails […]

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News Media Questions Schools Should Expect About COVID-19

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As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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10 Tips To Lose Credibility With News Media

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Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and

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10 Things I Miss Most About Covering Election Nights As A Reporter

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Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after conducting weeks of research on another one Wondering what genius decided to assign several crews to work under tight deadlines on the same laptop editor Watching

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10 White Lies Journalists Tell PR People

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Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. Reporters often prefer to ignore emails and rationalize they are too busy to answer them anyway. (This rationalization is frequently made prior to ducking into a back room to

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Public Relations: Living With Dirty Teeth

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Up-selling sucks. Few people enjoy being the recipient of up-selling, but they often don’t mind engaging in such a practice themselves. It’s one of the worst forms of public relations. Be happy a customer is a customer and don’t see it as an opportunity to suck from them more of their hard-earned money. If they appreciate your service, they will inquire about additional possibilities without you putting the screws to them.

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