Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
Why you should beta test your communications Read More »
Then I realize, she’s looking for the one night-stand approach to communications. Collateral candy.
Internal Communications: It Shouldn’t Be A One-Night Stand Read More »
He no doubt will steal the show.
A Small Business Video Turns Into Monkey Business Read More »
Yes, the shoot required us to make a 139-mile round trip. But shooting a video about healthcare in a hospital is worth the wait compared to bringing a camera into someone’s conference room.
Healthcare: Our 139-Mile Trip To Shoot A Medical Video Read More »
More people may have responded to that blog than any other I’ve recently written.
Media Relations: Do You Agree With These Thoughts About Local News? Read More »
We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs
Video: When Clients Want Something Short, Sweet and Simple Read More »
Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.
Social Media: Is Twitter Scooping Live TV? Read More »
When celebrities go off script and give interviews, isn’t there someone to review the talking points?
Media Training: Don’t Let Famous People Fumble Read More »
He was a CEO whose company seemed more defined by its magic than its money.
Public Relations: The Man With The Bulletproof Brand Read More »
