When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways […]
We’ve Watched Companies Break These Rules For Video Read More »
No matter your opinion about Donald Trump and the controversies surrounding him, business leaders can learn the following eight video production lessons from the short video he released about his transition into The White House.
8 Video Production Lessons From Donald Trump’s Video Read More »
Even a short medical video requires lengthy planning and conversation.
Ask These Questions Before Posting “Graphic” Medical Videos Read More »
[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of this approach. They ask, “What if the employee included in a video leaves the company? What if the business fires someone in the video?” The people asking these questions wonder if including actors in company videos
When you go on camera to chat, be careful with a hat. On your face a shadow may splat, and your words may fall flat. Saw recent video that went scat, under the shadow, who was that? An expert, a bureaucrat? Republican, Democrat? Yes, some people must wear a hat. It’s a key part
Video Production: How To Chat Wearing A Hat Read More »
“Since June there has been an average of more than 1 billion video views on Facebook every day.” Source: Facebook “Now more than 65% of [Facebook] video views are on mobile.” Source: Facebook “And with an update [rolled out in Sept.], people will be able to see how many views a video on Facebook has
Four Facebook Video Facts Read More »
Keith speaks to students at ASU about video production.
Ventures In Video Production: Arizona State University Read More »
Experience shows us some of the most frequent public speakers sometimes appear too polished. Their sound bites are excellent, but at times seem rehearsed as if someone is reciting lines they’ve delivered many times before.
Are You Too Polished For Video Production? Read More »
Credit union with a year-long campaign of six videos with over 700,000 views reported 51 percent increase in new target members. Source: Sentinel & Enterprise
10 Video Production Statistics Read More »
