Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract viewers from the story. We address actual issues we see on video and how to improve them so your video looks polished.
1. Flat Lighting
Lighting that hits the subject and background equally makes the image look dull. Use directional lighting to create depth and separate the subject from the background.
2. Visible Microphones
A lavalier mic clipped to a shirt is distracting. Hide mics under clothing or position them so they’re out of sight but still capture clean audio.
3. Reusing the Same Location
Shooting every interview against the same wall feels repetitive. Change angles, backdrops, or rooms to create variety.
4. Distracting Backgrounds
File cabinets, wall outlets, papers, pens in shirt pockets, power poles, water bottles, garbage cans, and cables all pull attention from the speaker. Declutter and reframe.
5. Placing the Subject Too Close to the Background
This can create harsh shadows and flattens the shot. Move the person forward to create depth and allow for background blur.
6. Shooting in Front of Company Logos
It often looks forced or like an ad. Use natural environments. Integrate branding in other ways.
7. Overly Simple Background Dressing
Adding a plant isn’t enough. Thoughtfully designed backgrounds with textures or relevant props add interest without overpowering the subject.
8. Forgetting to Silence Phones
Notifications ruin great soundbites. Everyone should turn off or silence devices before shooting.
9. Equipment in the Shot
C-stands, lights, and cameras in the frame (unless intentional) look sloppy. Double-check framing and think about where you’re positioning your gear.
10. Noisy Locations
Traffic, air conditioning, or chatter ruin audio. Scout for quiet spaces.
11. Ignoring Wind Outdoors
Wind noise often makes audio unusable. Use mic windshields, re-ask questions, or relocate.
12. Hat Shadows
Hats cast shadows that hide eyes. Reposition lights or suggest taking off the hat.
Great video production doesn’t just happen. By paying attention to these details, your video will not only look more polished, but also will reflect your organization’s professionalism.