Keith Yaskin

The Flip Side Communications recently contributed an article to NonProfit Pro about six common communications mistakes that can make it harder for nonprofits to earn attention, connect with supporters and show their impact. Key Takeaways Nonprofits can strengthen their communications by preparing real people to tell their stories, agreeing on a clear message, adapting that […]

A recent client meeting started with a familiar problem. The client wanted to become more visible online. She wanted stronger LinkedIn content. She wanted more people on her mailing list. She also wanted to share more of her expertise. Then the conversation changed. She told us about articles she had written. She shared videos with

Key Takeaways Authentic nonprofit storytelling creates emotional connections that generic program updates cannot. Media opportunities move quickly, so nonprofits should build a bench of prepared storytellers before reporters call. Client interviews are often the most powerful way to show the real impact of a nonprofit’s mission. Thoughtful preparation and permission processes allow nonprofits to share

Brands must embrace bold risks to stand out. Miss Grand Thailand did not win the pageant. However, she gained significant attention by performing unconventional dance moves, demonstrating that taking risks often makes a lasting impact. Businesses often talk about risk-taking but frequently dilute creative ideas during the approval process, ultimately leading to something mediocre that

From Loren Yaskin: This is me in my senior year of high school, pictured with two iconic Arizona women: Representative Polly Rosenbaum (Arizona’s longest-serving state legislator) and Governor Rose Mofford (Arizona’s first female governor). My parents had just uprooted our family from Connecticut for my final year of high school (yes, really). For an Arizona