Keith Yaskin

Key Takeaways Authentic nonprofit storytelling creates emotional connections that generic program updates cannot. Media opportunities move quickly, so nonprofits should build a bench of prepared storytellers before reporters call. Client interviews are often the most powerful way to show the real impact of a nonprofit’s mission. Thoughtful preparation and permission processes allow nonprofits to share […]

Brands must embrace bold risks to stand out. Miss Grand Thailand did not win the pageant. However, she gained significant attention by performing unconventional dance moves, demonstrating that taking risks often makes a lasting impact. Businesses often talk about risk-taking but frequently dilute creative ideas during the approval process, ultimately leading to something mediocre that

From Loren Yaskin: This is me in my senior year of high school, pictured with two iconic Arizona women: Representative Polly Rosenbaum (Arizona’s longest-serving state legislator) and Governor Rose Mofford (Arizona’s first female governor). My parents had just uprooted our family from Connecticut for my final year of high school (yes, really). For an Arizona

On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the job.” Some drivers were professional, polite, and helpful. Others told interesting stories or played music we liked. A few, though, revealed quirks, making the rides uncomfortable. With one driver,

Sometimes the best story ideas don’t come from formal strategy meetings or editorial calendars. They come from everyday work. A recent client meeting reminded us how much potential content hides in ordinary conversations. What began as an edit review for an article quickly produced many story angles. The takeaway is simple but powerful: Great stories