By Keith Yaskin, President of The Flip Side Communications and three-time Emmy-winning former television reporter Key Takeaways Athletes can show more energy on camera through natural hand gestures, facial expressions and changes in their tone of voice. Strong words can lose impact when every answer sounds the same. Athletes do not need to act on
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The Flip Side Communications recently contributed an article to NonProfit Pro about six common communications mistakes that can make it harder for nonprofits to earn attention, connect with supporters and show their impact. Key Takeaways Nonprofits can strengthen their communications by preparing real people to tell their stories, agreeing on a clear message, adapting that
6 Communications Mistakes That Can Keep Nonprofits From Being Heard Read More »
A recent client meeting started with a familiar problem. The client wanted to become more visible online. She wanted stronger LinkedIn content. She wanted more people on her mailing list. She also wanted to share more of her expertise. Then the conversation changed. She told us about articles she had written. She shared videos with
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For the second time in recent weeks, we produced a video that put an organization’s leaders in front of the camera. They had scripted lines. Some knew their lines well. Some did not. Some used a teleprompter. Some did not. Then the camera started recording. A few people sounded so flat that viewers might have
Your Leaders Need More Than a Script Before They Go on Camera Read More »
Key Takeaways National media coverage builds credibility by providing third-party recognition that advertising alone cannot create. A single media placement can extend far beyond one article through additional news coverage, social media, search results, and professional networks. Organizations should view national media coverage as a long-term digital asset that continues creating value after publication. Being
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Key Takeaways Authentic nonprofit storytelling creates emotional connections that generic program updates cannot. Media opportunities move quickly, so nonprofits should build a bench of prepared storytellers before reporters call. Client interviews are often the most powerful way to show the real impact of a nonprofit’s mission. Thoughtful preparation and permission processes allow nonprofits to share
Brands must embrace bold risks to stand out. Miss Grand Thailand did not win the pageant. However, she gained significant attention by performing unconventional dance moves, demonstrating that taking risks often makes a lasting impact. Businesses often talk about risk-taking but frequently dilute creative ideas during the approval process, ultimately leading to something mediocre that
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Singer Chappell Roan and her team serve as a powerful example for brands and businesses of all sizes regarding the necessity of a genuine apology. Ultimately, the impact of a crisis is often determined less by the mistake itself and more by how authentically a brand apologies. Watch the video.
Chappell Roan and Why Authenticity Saves Your Brand Read More »
Are you struggling to get the news media, influencers and customers to listen to your story? The truth is most marketing fails because it is simply boring, making it nearly impossible to stand out from the competition. To truly make an impact, you must find a way to be different and lead with a compelling,
Getting visual is necessary to improve marketing and storytelling. Don’t pitch stories via email that are simply “a bunch of words,” paragraph after paragraph. Stories must be visual rather than just telling about it. Claiming a service is not visual is “just being lazy.” Watch this video.
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