Brands must embrace bold risks to stand out. Miss Grand Thailand did not win the pageant. However, she gained significant attention by performing unconventional dance moves, demonstrating that taking risks often makes a lasting impact. Businesses often talk about risk-taking but frequently dilute creative ideas during the approval process, ultimately leading to something mediocre that […]
Your Brand Needs Miss Grand Thailand’s Moves Read More »
Singer Chappell Roan and her team serve as a powerful example for brands and businesses of all sizes regarding the necessity of a genuine apology. Ultimately, the impact of a crisis is often determined less by the mistake itself and more by how authentically a brand apologies. Watch the video.
Chappell Roan and Why Authenticity Saves Your Brand Read More »
Are you struggling to get the news media, influencers and customers to listen to your story? The truth is most marketing fails because it is simply boring, making it nearly impossible to stand out from the competition. To truly make an impact, you must find a way to be different and lead with a compelling,
Getting visual is necessary to improve marketing and storytelling. Don’t pitch stories via email that are simply “a bunch of words,” paragraph after paragraph. Stories must be visual rather than just telling about it. Claiming a service is not visual is “just being lazy.” Watch this video.
Stop Screwing Up Your Marketing and Storytelling Read More »
From Loren Yaskin: This is me in my senior year of high school, pictured with two iconic Arizona women: Representative Polly Rosenbaum (Arizona’s longest-serving state legislator) and Governor Rose Mofford (Arizona’s first female governor). My parents had just uprooted our family from Connecticut for my final year of high school (yes, really). For an Arizona
I Received A “B” On My Essay … Then It Won A Statewide Award Read More »
On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the job.” Some drivers were professional, polite, and helpful. Others told interesting stories or played music we liked. A few, though, revealed quirks, making the rides uncomfortable. With one driver,
What Trips with Ride-Share Drivers Taught Us About Communications Read More »
Great interviews aren’t just about the camera. They’re about drawing out authentic, useful answers. Unfortunately, many companies unintentionally make interviews harder by asking the wrong kinds of questions or failing to guide their subjects effectively. We address common mistakes we see during on-camera interviews and how to avoid them. 1. Fishing Expedition Interviews Overly long
8 Mistakes Companies Make When Asking On-Camera Interview Questions Read More »
Sometimes the best story ideas don’t come from formal strategy meetings or editorial calendars. They come from everyday work. A recent client meeting reminded us how much potential content hides in ordinary conversations. What began as an edit review for an article quickly produced many story angles. The takeaway is simple but powerful: Great stories
How Everyday Conversations Spark The Next Big Story Idea For Your Business Read More »
Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract viewers from the story. We address actual issues we see on video and how to improve them so your video looks polished. 1. Flat Lighting Lighting that hits
12 Video Production Mistakes Companies Make When Shooting Interviews Read More »
As nonprofits approach the end of the year, it’s easy to focus on the financials such as audits, budgets, and tax-related tasks. But beyond the numbers, effective strategic communications are equally essential to ensuring your nonprofit is aligned with its mission, reaches the right audiences, and lays the groundwork for a successful year ahead. Here
4 Key Strategic Communications Tactics for Nonprofits to Maximize Impact This Year-End Read More »
