Great interviews aren’t just about the camera. They’re about drawing out authentic, useful answers. Unfortunately, many companies unintentionally make interviews harder by asking the wrong kinds of questions or failing to guide their subjects effectively. We address common mistakes we see during on-camera interviews and how to avoid them.
1. Fishing Expedition Interviews
Overly long interviews that wander without focus waste time and energy. Prepare a clear question list and keep the conversation on track.
2. Longwinded Questions
Complicated, multi-part questions confuse people. Keep questions short and simple.
3. Asking for Repeated Questions in Answers
Having someone restate the question in their answer feels awkward. Let interviewees answer naturally. Context can be added later in editing.
4. Discouraging Gestures
Some people feel stiff if told not to move their hands. Encourage natural movement. Gestures make speakers more engaging.
5. Unchecked Acronyms and Jargon
Viewers may not understand insider language. Ask interviewees to define acronyms or explain phrases in plain English.
6. Low Energy Delivery
Monotone answers don’t hold attention. Gently encourage interviewees to show enthusiasm and vary their tone.
7. Mishandling Negative Comments
Sometimes answers reflect poorly on the organization. Decide beforehand how to reframe, clarify, or edit such responses.
8. Skipping the Final Question
Many great insights come when people are asked, “Is there anything else you’d like to add?” Always end with an open-ended invitation.
Asking the right questions in the right way helps subjects shine. With preparation, clarity, and empathy, your interviews will capture meaningful stories worth sharing.