Video production companies sometimes have limited, direct access to a business executive or manager requesting a project. Instead, subordinates, playing the role of middlemen, attempt to accurately relay the vision of the video to the production company.
This is bad policy and is detrimental to a business’ bottom line. Too often, an employee overseeing the video has a dim understanding of what the boss truly wants. Ultimately, this can lead to what seems like a never-ending stretch of revisions to the video. Everyone invests considerably more time into the project, which is costly.
There is a better way. From the very beginning, a video production company should share a seat at the table to explore and discuss the company’s initial approach to a video. And the executive or manager who asked for the video should stay directly engaged with the plan on how to shoot and edit that video, especially as circumstances change along the way.
Because video can mean negotiating the personal preferences of several people who see things through a different lens, true collaboration from the start helps prevent unexpected costs and additional investments in time.