I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk […]
Smart Strategic Communications Should Start With Dollars Read More »
Launching a new product or aiming to boost your brand? Here are some ideas and strategies for creating an effective video marketing campaign. 1. Storytelling Videos Storytelling videos are a great way to connect with audiences, highlighting the deeper story behind your business, product, or service. Overview. Start with an overview video explaining why your
Ideas to Kickoff Video Marketing for Your Business Read More »
Is AI making timely media mentions more important for businesses? If people are getting more information from AI, where does AI get its info? AI Information from Media Mentions The PR software platform Muck Rack analyzed more than 500,000 prompts. It says most information came from unpaid sources such as very recent journalism. Trade publications and industry
AI Might Make Media Mentions Matter More Than Ever Read More »
During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of
Snow Stops Work In Its Tracks and Rightfully So Read More »
In 1985, the Miami Dolphins played one of their most significant games since I became an unconditional fan nearly 40 years ago. The Chicago Bears visited South Florida’s Orange Bowl and threatened to match the Dolphins’ historic achievement of an undefeated season. My Dad is not a gambler, but the week preceding the game prompted
Don Shula – The Ultimate Representation Of Winning With Class Read More »
Our article first appeared in AZ Big Media. Even when times are good, companies often pour money and energy into communicating with customers before their own employees. This is one of the best ways to erode credibility and trust among your workforce. Employees are companies’ best advocates and can help navigate storms when armed with
Communicating In The Age Of Coronavirus: How To Effectively Talk With Employees Read More »
We began among those who shook our heads in disbelief upon hearing that people are stocking their grocery carts with toilet paper at the store. We nodded in the affirmative when someone shared a Facebook post compelling the rest of us to apply common sense instead of panic. However, we are inching closer to the
What Are We Supposed To Believe? Read More »
While standing in line to enter the theater, a man told me he attended a Styx concert in the 1970s. Inside the building, a woman explained this marked her 15th Styx concert. For most of the audience, their youth had sailed away long ago. A woman in the front row with dangling gray hair practically
Fans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats Read More »
A 24-hour stretch starts with receiving an unexpected, late afternoon email from someone who argues you were the victim of a lie. You later try to fall asleep while impossibly attempting to comprehend what you read. The following morning starts with a different issue and a live chat with a customer service representative incapable of
The Human Race Confuses Us Read More »
Sharing time with Doobie reminds us the world sometimes isn’t as scary as we fear.
His Purpose Is To Make People Happy Read More »
