As a kid, I sat with my grandpa outside the airport fence and watched the planes takeoff and land. During his lifetime, he watched air travel evolve from its inception. Airports themselves also are evolving. During our tour years ago of Phoenix Sky Harbor International Airport, someone explained how the arrival of PHX Sky Train® […]
Date-Night Destination With Impressive Art Collection Read More »
Visit the grocery store, Michaels or The Home Depot and see how it’s not too early to start deciding on this season’s Halloween decorations. One of our favorite holidays (Is Halloween an actual holiday?) is still weeks away, but creating creepy content for customers and employees should be a monster part of your to-do list.
9 Steps For Shooting A Halloween Video Employees Might Actually Share Read More »
As I loaded our video production gear, I felt a surging sting in my foot. I walked to another room and looked at my foot. I saw redness but no cut, nothing carved into my skin. Had I scraped my foot against equipment? Had I strained something? I returned to the scene of the sting
Scorpion Strikes While We Prepare For Video Shoot Read More »
We arrived on-location, slathered on sunscreen and put on big hats that we had forbid ourselves in the past to wear in public. The on-location shoot would position us on the edge of a sprawling swimming pool, where a coach would provide training and instruction with the assistance of a swimmer in the water. Into
Video Production With Water Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
You are ready to schedule an on-camera interview for your organization’s video. You envision the interview’s background. However, would including that particular background actually work? Would you need permission to shoot video in the area? Uncertainty lingers. You continually change your mind and consider other ideas. Instead of waiting until the day of the shoot,
How To Scout A Video Shoot Location Read More »
When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People get very distracted, so even something as innocuous as wearing a shirt or tie with a pattern can be distracting.
What To Wear For Video Interviews Read More »
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways
We’ve Watched Companies Break These Rules For Video Read More »
What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no.
You Have A Bad Online Review. Now What? Read More »
Videos should drive captivated viewers to separate, in-depth content. Our experience shows organizations too often want to splash screens with lengthy, dull graphics that wear down the senses. With on-screen text and graphics, less is more.
Ensuring Video Graphics Stand Out One Word At A Time Read More »
