As a former corporate employee, I remember receiving all-staff emails from the human resources director, explaining that we were required to watch a training video on our computers. I dreaded watching these videos. They included actors who attempted to use humor to remind us of important safety issues. The jokes and scripts were so […]
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No matter your opinion about Donald Trump and the controversies surrounding him, business leaders can learn the following eight video production lessons from the short video he released about his transition into The White House.
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Even a short medical video requires lengthy planning and conversation.
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[youtube]https://www.youtube.com/watch?v=Lp80DfHgJ8k[/youtube] For a video, we sometimes need an extra shot we just don’t have. And occasionally that shot should show something outside. We attempt to take each step to shoot ourselves any video we need to tell a story. But if purchasing stock video is our last resort answer, we try to choose well. Here’s
Video Production: How Did Marco Rubio’s Campaign Let This Happen? Read More »
[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of this approach. They ask, “What if the employee included in a video leaves the company? What if the business fires someone in the video?” The people asking these questions wonder if including actors in company videos
The answer is yes, according to these Google statistics: Searches related to “how to” on YouTube are growing 70% year over year. Source: Google Data, Q1 2014–Q1 2015, U.S 67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey, April 2015, U.S. Online
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When you go on camera to chat, be careful with a hat. On your face a shadow may splat, and your words may fall flat. Saw recent video that went scat, under the shadow, who was that? An expert, a bureaucrat? Republican, Democrat? Yes, some people must wear a hat. It’s a key part
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