The answer is yes, according to these Google statistics:
- Searches related to “how to” on YouTube are growing 70% year over year. Source: Google Data, Q1 2014–Q1 2015, U.S
- 67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey, April 2015, U.S. Online population aged 18-34 n=385.
- Nearly one in three millennials say they’ve purchased a product as a result of watching a how-to video. Source: Google Consumer Survey, April 2015. n=1128.
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