- Human capital. Did aliens just colonize the earth and declare people their slaves?
- Leverage. The “Do you want fries with that?” of corporate speak.
- Target audience. This must be the sharpshooter’s approach to broadcasting messages at a coveted group of people who get caught in the crosshairs.
- ROI. A highly overused term people use to impress clients to sound like they know about strategic measurement instead of saying “Here’s how much money you made.”
- C-level or C-suite. Does using the letter ‘C’ instead of ‘A’ make senior execs seem like one of the regular “peeps”?
- Automatic Twitter messages that say “Thanks for the follow!” Golly, gee – you betcha!
- Talking head videos. I might watch your mouth move and hear some words, but I’m really paying attention to what’s behind you, how messy your desk is or how tinny and hollow your voice sounds.
- Must read. Stop the presses.
- “Let’s have lunch some time.” a.k.a. “Don’t call us, we’ll call you.”
- An “opportunity” that means we really need to fix something wrong.
- A “challenge” instead of problem.
- Chief [insert either department function or uber hip made up function name here] Officer
- Emails or voicemails met with silence. Sadly, rudeness seems more common these days. True, people are busier than ever, but what ever happened to manners?
- It is what it is. What the? Why is this suddenly used by everyone and their uncle as an explanation?
- 23 or [insert crazy number here] tips to succeed in all things social media. How about 50 ways to turn me away from your blog?
- LinkedIn profiles stating you’re a “seasoned professional.” Hopefully, you’re not too sweet or salty.