Is AI making timely media mentions more important for businesses? If people are getting more information from AI, where does AI get its info?
AI Information from Media Mentions
The PR software platform Muck Rack analyzed more than 500,000 prompts. It says most information came from unpaid sources such as very recent journalism. Trade publications and industry blogs also ranked high. Getting third-party sites to mention a brand ranked higher than information from a brand’s own site. Social media also plays a role.