In Media Training

George Will of ABC News called the second presidential debate the best debate he has ever seen. Here’s what the debate should teach businesses:

Media Training And The Second Presidential Debate: "After A While, It's Cheesy. Just Answer The Question."

Both men told stories to explain issues. Good lesson for businesses.

Many media trainers like their clients to tell journalists “great question.” But I think after a while, it’s cheesy. Just answer the question.

When Romney said his priority is to create jobs, he lifted his thumb up. I like using hands as visuals to reinforce your points.

President Obama turned the last question into an answer that hit on all his important points. That’s a huge lesson for all businesses.

Some media focused on Romney and a mistake they said he made on Libya. Executives: Careful with facts. It’s easier than ever to fact check on the spot.

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