In Media Training

Media Training:  Breaking Down The Final Presidential Debate For Businesses

  • Both men nodded their heads while listening to the moderator. Executives should nod their head slightly when listening to a reporter’s question.
  • Candidates looked and listened to each other while the other spoke. That’s better than looking down while taking notes.
  • A foreign policy debate should remind executives that when discussing complex issues, focus on headlines and don’t go too deep into details.
  • Both men tried to bridge back to the economy. Businesses should try practicing bridging to key messages no matter the question.
  • Obama says this is not a game of battleship. Businesses can use simple phrases to help people relate to complicated issues.
  • Obama used stories and experiences to personalize the foreign policy debate. He told the story of a medic to help personalize the Afghanistan situation and its effects on our country.
  • Romney used his hands when talking about China trade. Executives should use their hands to visually drive home points.

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