In Public Relations

Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress.

I stayed out of the Woods. I’ve never really liked golf. True, I didn’t mind going to the Phoenix Open, but I didn’t watch much of it. I’ve actually never played on a golf course. I’m not even sure a golfer is a true athlete. To me, the game is boring. And the Woods scandal didn’t get me into the swing of things. I know this: He should have spoken of the scandal earlier than he did. Hiding didn’t help. Neither did a forced, robotic news conference without answering questions. Then came his commercial: Tiger blinking at the camera. Weird and creepy. He was trying too hard.

Fans will still cheer. Tiger will still take in the money. Sponsors will show back up. But this non-fan didn’t get sucked into the soap opera. I stayed out of the Woods. I guess that happens when you’ve never really liked golf. What I don’t mind… mini-golf.

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