Attracting the attention of bloggers and journalists
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
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Public Relations
14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
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Pooch Public Relations: Hounding my dog Molly about her folly
All I ask for is an off-the-cuff ruff.
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Public Relations: I might soon be enjoying a $15 monthly maintenance fee
My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read
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Public Relations: How Starbucks brews up customer conversations
Starbucks takes the whole customer feedback and conversation strategy to the next level
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Public Relations: Handling negative customer reviews
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
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Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
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Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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