Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course.
This isn’t just about a logo. What should your business learn?
Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand advocates. What do customers most associate with your company? Don’t mess with those things unless you’ve got a really good reason.
Before making big changes, share the ideas with real customers and employees. Give them a preview. Ask them what they think.
Make changes slowly. Give people time to adjust and see how they react. Maybe try a new look online first. Wait a few weeks before making modifications everywhere.
If people criticize, don’t pretend you don’t hear it. Acknowledge mistakes. Explain yourself. Get ready to change your decisions. People forgive mistakes. They don’t forgive feeling ignored. Watch the news. Scroll through social media. Share your message. Be quick about it.
Move slowly and transparently. Modernize without losing your oldest customers.