I click on my favorite football team’s smart phone app. The screen offers nine options for me to click on. Information scrolls on the bottom of the screen as if this is CNN. I tap on video. The gear spins. Sometimes the video plays. Sometimes the video does not play and the app bounces me back to the previous screen no matter how many times I try.
Once upon a time, companies which made their content mobile friendly were ahead of the curve. Now those which don’t are behind. The web is flowing with information on the ever growing significance of mobile devices. Some of us refer to our tablets and smart phones even when sitting before a workhorse desktop.
Yet some organizations still view their mobile versions as footnotes. Sometimes the mobile content isn’t as exhaustive as the full version. And sometimes the mobile content doesn’t even work.
You can’t afford to make mobile technology an afterthought. If a TV news station offers me a stripped-down view of their content on my phone, I’ll turn the mobile channel. And if the video won’t play, I’ll only keep trying to tap for so long.
This applies even to websites without a mobile sibling. Smart phones will allow me to view your full website on my phone even if I’m required to squint to read the small font. If, for example, your video format only works on a desktop not attached to my hip, then you’re not thinking outside the computer screen box.
Sometimes thinking big is ensuring you’re also thinking small.
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