Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong [...]
Have you ever had to face an upset client because their product or company was not mentioned in a news story in which they were interviewed? Did you have an understanding with the reporter that [...]
Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed [...]
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A [...]
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he [...]
We rarely get a behind-the-scenes glimpse of what it’s like for a reporter to cover a tragic story. My husband Keith is a TV reporter and he wrote a moving personal account about how [...]
A little acknowledgement can go a long way. Companies should keep this in mind when people take the time to apply to a job opening. Unfortunately, many companies still tend to dismiss job [...]
Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to [...]
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members [...]
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is [...]