Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected.
A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive information is vulnerable. The tech company saves the day with software and offers techies/experts who can educate the public.
But one techie does not make a good TV story. Each time the pitch enters Keith’s email inbox, he asks to also interview one of the companies feeling vulnerable or technically violated in the past. Each time Keith asks that question, the conversation seems to politely end.
If the problem is actually that big, there must be at least one small business out there for a reporter to interview. People love technology and they hate hackers. People want information. But to grab their attention, you need a compelling story and compelling isn’t one techie in a room of blinking lights.
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