I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk […]
Smart Strategic Communications Should Start With Dollars Read More »
A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We rationalize ignoring our instincts and red flags. But the benefits of short term clients generally are the equivalent to business one-night
You Might Be A Bad PR Client If … Read More »
For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with this mindset should reconsider PR.
Five Reasons You Need PR Even When Sales Are Good Read More »
“Since June there has been an average of more than 1 billion video views on Facebook every day.” Source: Facebook “Now more than 65% of [Facebook] video views are on mobile.” Source: Facebook “And with an update [rolled out in Sept.], people will be able to see how many views a video on Facebook has
Four Facebook Video Facts Read More »
“What are words for? When no one listens anymore.” The early 1980s song “Words” from Missing Persons aptly sums up today’s growing epidemic: the lost art of listening. Listening is a powerful communication skill and it’s on the decline. From the dinner table to the conference room table, people are tuning out loved ones and coworkers.
Employee Communications: Do You Hear Me? Read More »
While companies might say engagement is a top priority, often times their office spaces send the opposite message. But seas of cubicles with scattered closed-off conference rooms are a mainstream of corporate America.
Let’s Get Physical With Employee Communications Read More »
Our perspective is highlight the positives the nation may not know while acknowledging we are working to improve our deficiencies.
Arizona Shouldn’t Tell Outside World To Screw Off Read More »
Involving employees from the beginning can have a number of benefits including an uptick in leadership trust, engagement, innovation, productivity and the bottom line.
Employee Communications: Come Together Read More »
As leaders rise through the ranks, it’s easy to become so engrossed in the bigger picture items (not to mention the politics). Memories of work life on the front lines fade over time. Ultimately, it can become easier to stop listening.
Employee Communications: Listen To The Work Read More »
