Posts Tagged ‘healthcare’

Nine Ways For Hospitals To Slow The PR Bleeding

Saturday, June 15th, 2013
hospital-media-and-public-relations

This is personal. We recently ended a six-month saga related to a hospital bill. The negative experience ended on a positive note with a nearly two hour meeting with a hospital senior director. The senior director was genuine and transparent. But everyone will not withstand the rigors of hospital billing to always reach someone like her. Our trust in the billing process additionally eroded after numerous negative stories recently in the media about hospital charges. One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility’s actions with friends, colleagues and on social media. We shared most of the following suggestions with the senior director on how to improve the communication between hospitals and patients during the billing process. Some hospitals may already take the following steps.

1. Do not force patients to request itemized bills. Many in the public believe hospitals do not automatically offer itemized bills in hopes it will increase the chances of patients not questioning charges. Due to insurance, many patients may not be motivated to request these itemized bills. Hospitals may not believe they have an incentive in this area to spend the time and money to somehow provide automatically itemized bills to patients. But due to changes in the healthcare system, our understanding is more patients will want to know how each penny was spent. Hospitals should build cost-effective patient portals on their websites to ensure patients can easily review itemized bills.

2. Automatically audit patient bills. Our bill went through two reviews. The hospital removed charges in each case. Hospital billing and personnel are very complex. Mistakes happen. Hospitals should acknowledge this aspect of their industry and take an extra step to ensure no one pays for something they should not.

3. Employ software that will translate medical codes and bills into language patients can understand. This is easier said than done but very important. Geniuses should stop trying to build the next Facebook and should focus their talents on something of the sort.

4. Find methods to educate patients that not everyone providing treatment actually works for the hospital. Many patients do not realize that physicians from outside contracted medical groups are providing treatment. This confuses patients when the outside medical group sends patients a bill. Hospital should assign someone to explain this to patients during their hospital stays or at least outline these relationships in writing.

5. Allow patients to make appointments with people who are well educated on explaining invoices. This responsibility cannot be left to members of a call center, who often cannot answer questions other than the basic ones.

6. Some people in finance excel in numbers but not personality. Employees falling under this description should not be in contact with patients. Communication with patients stretches beyond numbers. Hospitals must show compassion and a genuine understanding that the billing process is confusing. Hospitals should bestow this responsibility to people who are skilled in translating medical lingo into a language other than what we call “hospitaleze.”

7. Find ways to overcome privacy concerns and proactively push positive stories to the media. Too many hospitals are only reactive and simply play defense.

8. Maintain an ongoing list of patients who are willing to share their positive experiences. Hospitals should request these patients share their stories in videos, blogs and the media.

9. Build relationships with a certain number of journalists they can trust in good times and bad. Some hospitals complain they are victims of untrustworthy reporters who seek nothing but sensational stories. Turning to an established list of veteran reporters can help open an honest channel of communication during times of crises.

Our Interview With Los Angeles Times Healthcare Columnist About Handling Hospital Bills. It’s Complicated!

Tuesday, February 5th, 2013

  lisa-13

Keith is a former TV investigative reporter. People often called him to help resolve their problems. Some complaints were baseless. Some he resolved behind the scenes. Others led to on-air special reports. Now we sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

A family member unexpectedly went to the hospital for three days. Afterward, it wasn’t the hospital that sent us the first bill. Instead a medical group we were not familiar with mailed us an invoice for hundreds of dollars. We assumed the medical group had provided a service in the hospital, but the invoice did not itemize the services. It listed a total price.

After making two phone calls, I reached someone at the medical group and explained I did not understand what the bill is for. She said she would mail me an itemized statement.

Why didn’t the medical group send me an itemized statement in the first place? Will the itemized statement provide enough details to help me understand the bill? How will I know if someone actually provided the services stated on the bill? I took some notes while visiting the hospital, but I wasn’t there 24 hours a day keeping track of everyone who walked in the patient’s room.

Matters turned more complicated when the hospital itself sent its own bill, which also was not itemized. We asked for an itemized bill and visited the hospital to get doctors orders and nurses notes. The hospital told us we need to visit another office if we want someone to decipher our bill line by line.

Spending money to ensure a loved one is healthy may be the most important money anyone can spend. Good doctors and nurses provide one of the most important services on the planet. But while working as a TV investigative reporter, viewers called me with complaints about billing errors and other hospital disputes. A hospital may provide great service, but how do you know if it’s charging a fair price?

For insight, I interviewed Lisa Zamosky, a consumer healthcare columnist for the Los Angeles Times and the author of WebMD’s Health Insurance Navigator blog. She also is working on a book about health insurance and reform. Click here for more information.

Q. How well are hospitals doing when it comes to sending patients accurate bills and bills that patients can easily understand?

A. I don’t have any statistics or studies to offer a true assessment of hospitals’ performance with regard to bills. Generally speaking, however, patients are baffled by the bills they get, including the volume of bills and paperwork they receive, as well as their complexity. It’s hard for people to figure out what they actually owe.

Q. What steps should people take to negotiate their hospital bills?

A. Probably the best thing to do is to be proactive about bills. If your procedure is elective, do your legwork in advance and try to understand what your costs will be before you step foot in the hospital. Here are some other steps to consider:

  • Be aware that some sites of care are pricier than others – hospitals generally cost more than outpatient centers, for example.
  • Talk with your insurer about where you’ll get the best price and confirm that both the facility and the doctor are in your plan’s network.
  • Be clear in advance about your co-pays, deductibles, what is and isn’t covered. Talk with your doctor about who else will be treating you in the hospital, and that you’re concerned about receiving treatment and bills from providers not contracted with your insurance company.
  • Check your bills carefully to make sure each service was actually performed, that you weren’t double billed and that it generally appears to be accurate.
  • If you have a dispute, put it in writing, and clearly outline each item you’re disputing and request that the inaccurate charges be removed or that a written response with documentation to support the charges be sent to you.
  • Get your insurance company involved, if you have coverage. Ultimately, mistakes cost them as well, so see if you can get their assistance in fighting the errors.
  • Get your doctor involved. Ask him/her to walk you through the charges. If your doctor has admitting privileges at the hospital, he or she may be able to advocate on your behalf.
  • If you are a self-pay patient, you should be aware that a handful of states have laws limiting how much hospitals can charge patients who pay for care on their own. Check with your state’s department of insurance.
  • Negotiate: unpaid medical bills are frequently sent to collections agencies by hospitals and physicians. At that point, the provider accepts about 25% of the total cost of the bill. If you can pay cash, you can use this knowledge to your advantage to lower the price. Just don’t ignore your bills. Once they go to collections, they can ruin your credit. Most hospitals will give you about 90 days to pay up before taking action.
  • Contact a patient advocate organization such as Health Advocates or Medical Billing Advocates of America if you have a huge bill and need help. Also, if you get your insurance at work, talk with your benefits department. They may be able to help and there may be other work-based resources you’re not aware of.

Q. Why are hospital billing errors common?

A. There are a number of possible reasons. One is that there are many different people involved in taking down information and documenting your treatment– doctors, nurses, intake workers, etc. There is a lot of opportunity for coding and other mistakes to occur. Also, there are often different doctor groups treating people while they’re hospitalized, each with different responsibilities and different billing departments and different insurance contracts. Coordination among all the moving parts is generally lacking.

Q. What should patients know about hospital bill review companies?

A. I assume you mean patient advocate organizations that work with consumers to help sort through bills and negotiate for a better price. If that’s the case, there are a few things I would suggest:

  • First, it’s good to know that they exist and that there are experts available to help – many people aren’t aware that they can get assistance negotiating hospital bills and fighting charges.
  • Many large and mid-sized companies offer these services to employees as a part of their benefits package. If your company does offer patient advocate services, you can get help sorting through your bills and fighting inaccuracies free of charge. Ask your human resources/benefits department about it.
  • If you approach one of these organizations on your own, be aware that they take a portion of the amount they save you – I believe 30% is common. If you have a big bill or multiple bills, it’s often well worth spending the money. It may not be, however, if your bill is not that large. You have to weigh the pros and cons of paying for help.

Q. What’s your take when some people in general label hospital bills outrageous and unfair?

A. I think sometimes they’re right. It depends on the situation, of course, but no doubt hospital bills are often outrageous. And, all too frequently, they contain errors.

Q. Can patients look up the going rate in their areas for medical services and if so, what exactly should they do with such information?

A. Yes, consumers can look up cost information and use it to negotiate for the best possible price on care.

Just keep in mind that prices of medical procedures, doctor visits and surgeries have been historically tough to get. And because of the fragmentation I mentioned in my earlier answers, it can be difficult to truly pin down a price. Doctors, for example, often don’t even know what they’re paid for a procedure because the price varies depending on the type of insurance a person has.

But there is a big emphasis these days on making costs more transparent, particularly as a growing number of people are covered by high deductible health plans and are paying for more of their own care out of pocket.

Insurance companies and large employers offer price comparison tools that you can use before going in for a particular procedure, and they’ll tell you which hospital and/or doctor will give you the best price. Remember that prices for the same procedure among health care providers can vary greatly.

And there are a host of free cost calculators.

Here are some sources for looking up medical procedure costs:

· Fair Health (fairhealthconsumer.org).

· Healthcare Bluebook (healthcarebluebook.com).

· Health in Reach (healthinreach.com)

· Hospital Compare (www.hospitalcompare.hhs.gov).

Among the data this tool offers is Medicare rates for a number of procedures. Add 25% to 50% to get a fair private market rate.

· New Choice Health (newchoicehealth.com).

People should first understand what a fair price is for the procedure they need. Then, ask up front what the price for your care will be. Unfortunately, this isn’t often an easy question for providers to answer, but try to pin down a price as best you can. Then use the amount you find on the cost calculators to negotiate for a fair price. If you can pay cash, you may be able to get the best deal.

A. When patients request an itemized statement for medical services, how do they know those services were actually provided? It isn’t practical for some patients to write down notes every time someone walks in their hospital rooms. Can patients request doctors notes and other records to ensure they received all the services on a statement?

A. You’re right. It is hard. You can ask a friend or loved one to help keep track (although I realize this isn’t always practical). But after a hospital stay, you should always request an itemized bill that outlines each individual charge that comprises the total cost of your stay. Compare that against what you know took place in the hospital.

For example, in the case of an operating room charge, check the length of time stated against the anesthesiologist’s records. People are often charged for more time than the room was actually used.

Q. Are medical groups and hospitals open to providing records? Are they required to? Will they charge a fee? In hospitals, patients often don’t have personal relationships with “hospitalists” and other personnel and can’t discuss these issues directly. 

A. These are two distinct issues. One is an itemized bill from the hospital, which outlines each item and service for which you’re being charged. Often you’ll get a bill that isn’t itemized, so you need to request that so you can see exactly what makes up the charges.

Then there is the issue of medical records. It is your right by law to gain access to your medical records, and yes, you can be charged a fee for it, within reason. A good resource for learning the details about your rights to gain access to your records and how to get a hold of them can be found at Georgetown University’s Center on Medical Record Rights and Privacy.

Media Training: You’re An Executive, Not The President

Tuesday, January 22nd, 2013
president_official_portrait_hires

Presidential speeches seem to mark good occasions to discuss media training. Such speeches allow us to witness how to fluctuate our voices with passion, use our hands and wear something professional without distraction.

But the full content of the speeches often does not match our lessons in media training. Presidential speeches often link a list of issues such as healthcare, Medicare, economics, education, war, immigration and climate change. Presidents frequently deliver their speeches with a touch of poetry.

However when executives speak to media, they should focus on a headline, a key issue instead of many. They should deliver words in plain language, not sentences that need interpretation.

Presidents often speak to shape history and several layers of policy. An executive’s responsibility when speaking to the media is typically different. The president’s speeches certainly help emphasize style. However trying to fill your interview with too many issues will exhaust viewers and readers.

After Appeal And Letter, Health Insurance Company Offers Coverage

Thursday, October 18th, 2012

After Appeal And Letter, Health Insurance Company Offers Me CoverageI’m a former TV investigative reporter. People often called me to help resolve their problems. Some complaints were baseless. Some I resolved behind the scenes. Others led to on-air special reports. Now I sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

After receiving my appeal and a letter from my doctor, a health insurance company offered me coverage.

As I explained in an earlier blog, the health insurance initially denied me coverage, citing information in my medical records I was previously unaware of. I called my doctor, who explained the information in question is within the normal range. He was surprised the health insurance company denied me coverage due to that reason. On my behalf, the doctor wrote a letter, saying I’m in excellent health and clarifying any misunderstandings.

Healthcare is a significant issue affecting Americans. After writing our blog, others shared their stories. Social media allows us to collaborate on our discussions and realize we often share experiences. And sharing our stories can sometimes make a difference.

Media Training: Make It Personal To Quiet Your Biggest Competitors

Sunday, September 23rd, 2012

Media Training:  Make It Personal To Quiet Your Biggest Competitors

A doctor was giving a mock interview during media training with a health insurance company. She appeared to demonstrate a strong grasp of the complicated facts and delivered her messages with the authority of a college professor.

But there was a problem. I wasn’t following her. Her analysis was sometimes over my head and filled with so many facts, I couldn’t focus on her key points. I began to drift. Most people who watch her won’t be sitting in a room of silence. Distractions will tug at their attention. With smartphones, alerts, notifications, emails, texts and people surrounding us, our ability to hold someone’s attention to listen to our message is more challenging than ever.

However I zeroed in when the doctor made it personal. She relayed the story of a relative and his difficult experience with a serious healthcare issue. Hearing this story quieted the distractions. The doctor finally spoke my language. She no longer played the role of room professor. She transformed into just a regular woman who related to the same healthcare concerns other, non-medical people worry about.

The doctor asked if she should talk about her relative. She inadvertently began speaking about him and hadn’t considered his story a powerful way to connect with viewers.

Your personal anecdotes can be more effective in relaying your key messages than methodically delivering a list of well-researched facts. Plus making it personal makes you real. Relating to someone sometimes is more important than showing off your credentials. Connecting with me on a personal level with even complicated topics will more likely turn down the volume on your biggest competitor: distractions.

Will This Prevent Me From Getting Health Insurance?

Saturday, September 22nd, 2012

Will This Prevent Me From Obtaining Health Insurance?

I’m a former TV investigative reporter. People often called me to help resolve their problems. Some complaints were baseless. Some I resolved behind the scenes. Others led to on-air special reports. Now I sometimes share our consumer experiences, knowing others likely have faced similar situations. We also believe sharing these stories is part of the essence of social media.

A health insurance company says it declined me coverage due to information in my medical records I had never heard of before. How is this scenario possible?

Our healthcare broker indicated this is an important matter to resolve. The medical records information previously unknown to us could prevent me from obtaining in the future both health and life insurance.

“Obamacare!!!” wrote a Facebook fan.

I don’t understand why he connects my situation and healthcare reform.

“Someone stole your ID?” asked another Facebook fan.

I don’t think anyone stole my ID. Someone at the doctor’s office confirmed the information in question is in my records. She said she did not understand the meaning of the information. I asked to talk to the doctor. She said she would leave a message for the doctor’s medical assistant.

A Facebook friend wrote, “Our new insurance did the same thing to [my wife] and she is the single healthiest person I know…by a long shot.”

Another Facebook friend posted, “Unbelievable. Fight it!”

“Be very PRO ACTIVE!!!” wrote another on Facebook.

As of writing this, neither the doctor nor his medical assistant called me back. I’ll keep you posted.

Update: I talked on the phone with the doctor. He is surprised the insurance company denied me coverage due to the information in my medical records. He says the information in question falls within the normal range. He will write a letter I can submit to the insurance company as part of my appeal.

Update:  Doctor writes letter stating I’m in excellent health and clarifies misinformation.

Media Training: Pump Up The Volume

Friday, September 21st, 2012

Media Training:  Pump Up The VolumeI never wanted to portray myself on TV as a reporter shaped in the mold of a game show host or a character from the movie Anchorman. My goal was to deliver news in a conversational yet professional manner indicating I had more than a clue about the topic.

But my casual delivery now and then indicated, often wrongly, I was less than interested. That’s an actual possibility considering how often journalists cover the same story repeatedly. However I did not intend to appear bored.

It is hard to fully explain, but I’ve always contended that by the time a TV station relays your image to someone’s 60-inch screen at home, the transmission somehow dumbs down your delivery a notch or two. My technical theory could be faulty, but I more than once saw myself on TV apparently delivering the news with much less zip than I thought I had.

My theory is mostly irrelevant. The important part is remembering to pump up the volume. I recently watched an obviously well-versed doctor during media training. Before her mock interviews in front of the camera, she spoke with passion at a large conference table while discussing healthcare with the other participants. But when she spoke in front of the camera during a practice interview, she left behind some of that spunk.

Another theory I consider more practical is we sometimes without knowing it become more reserved when our environment turns even slightly less comfortable. I imagine the doctor is more in her comfort zone talking to colleagues in a group setting than holding a one on one discussion with a media trainer under hot lights.

One of our clients earlier this year gave numerous, energetic interviews during the same day. However I noticed his delivery appeared slightly less energetic during a live, remote newsroom interview with an anchor. Those types of interviews in a bustling newsroom while answering questions from someone you can not see are awkward.

I often tried to solve this conundrum by pushing my energy up a notch or two above normal. Don’t yell. But give your sentences some oomph. This initially may feel uncomfortable. You may feel like you’re rising too close to an Anchorman goofball. However I often found, after watching myself on TV, the extra boost of energy translated into a nice, confident delivery on air.

Of course, another theory is some people are simply boring. The problem is the media often doesn’t invite those experts back.

What I Learned From Media Training With A Healthcare Company

Wednesday, September 12th, 2012

What I Learned From Media Training With A Healthcare CompanyHealthcare is an important issue to us. We follow the issue carefully and regularly read the latest opinions. I purposely engage people with differing points of view to try to better understand their positions.

So I took strong interest in listening to participants in media training with a healthcare company. I sat in a room for about nine hours with several people who I consider experts in various aspects of healthcare.

What struck me was just how complex healthcare in general is for even people we think of as experts. They face difficult questions from both the media and the public. In fact, a doctor sitting at the table said people have asked her for advice on whom to vote for.

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories. Employees can easily and inadvertently misstate the facts or not properly represent a company’s brand. On this subject, journalists can easily back someone in a corner.

Any industry with its share of controversy can probably learn at least something from the issues healthcare professionals face when facing the media. In the next few weeks, we’ll write about and tackle some of the advice and ideas I shared during media training. In the meantime, don’t feel dumb when healthcare debates confuse you. Even the experts must practice fully grasping all the different issues and relaying them succinctly and accurately to the public.

The Flip Side Interviews Former TV Anchor On Pitching Healthcare Stories

Thursday, August 9th, 2012

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The Healthcare Ruling: Some Media Performed Like Jim In American Pie

Thursday, June 28th, 2012

In the film American Pie, the character Jim gets excited too soon during his romantic rendezvous with Nadia. The scene is accidentally broadcast to his entire school, ending as an embarrassing live shot. If only he more properly evaluated the situation and wasn’t in such a rush. Comparison complete.

A news director once told me it’s sometimes better to be first than right. Yes, you read that correctly. Maybe he had more influence than I imagined. And maybe some TV executives should create apology templates the night before a big day of breaking news.

After the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script. Call this showing “American Eats Humble Pie.” Let’s go to some Tweets from others I read in my timeline to see how some of the confusion unfolded on Twitter.

7:08am: “BREAKING — Individual mandate struck down. More to come”

7:08am: “Breaking: @CNN reporting #SCOTUS has ruled that the individual mandate for health care is unconstitutional.”

7:09am: “Wait: AP and CNN just reported opposite outcomes.”

7:10am: “Not Twitter’s finest moment here. #scotus

7:10am: “So does the mandate survive or is it struck down? Oh Twitter, your confusion is so much fun…”

7:11am: “Lots of tweets about #SCOTUS striking down mandate… yet @Scotusblog reporting that it is upheld.”

7:13am: “Conflicting reports from media on Supreme Ct. mandate. Tune in to KTAR for LIVE breaking news, analysis.”

7:13am: “Wait, you mean TV news reporters dont take the time to get something right, preferring first? wow! #scotus

7:16am: “Chaos outside of #SCOTUS. Hearing several things waiting for my copy of the written opinion.”

7:21am: “***Correction*** The Supreme Court upholds Affordable Health Care Act”

7:31am: “CNN makes a disastrous Supreme Court screw-up”

7:38am: “Reaction to CNN’s erroneous Supreme Court healthcare ruling”

7:48am: “Drama at CNN. I would love to be a fly on Wolf Blizter’s beard. #SCOTUS

8:03am: “Twitter reacts to #SCOTUS health-care ruling with confusion over conflicting early headlines, jokes.”

8:32am: “Who is having a worse day Republicans, Ann Curry or CNN?”

11:03am: “Update #2: CNN colleagues defend Kate Bolduan; say veteran producer misinformed her.”