Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s […]
Presidential Debate’s 7 Lessons For Business Leaders Read More »
Both men tried to bridge back to the economy. Businesses should try practice bridging to key messages no matter the question.
Media Training: Breaking Down The Debate For Businesses Read More »
Many media trainers like telling journalists “great question.” But I think after a while, it’s cheesy. Just answer the question.
Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/ I mentioned in my last blog that I’m quite into the US election, and by extension, the
Media Training And Politics: Did Biden Do What Obama Should Have Done? Read More »
We may not like it, but style, good looks and how you deliver your words play a key role in success.
Mighty, Mighty Media Training: The Impression That I Want To Get Read More »
Make complex issues personal by talking about your own experiences.
