When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways […]
We’ve Watched Companies Break These Rules For Video Read More »
[youtube]https://www.youtube.com/watch?v=Lp80DfHgJ8k[/youtube] For a video, we sometimes need an extra shot we just don’t have. And occasionally that shot should show something outside. We attempt to take each step to shoot ourselves any video we need to tell a story. But if purchasing stock video is our last resort answer, we try to choose well. Here’s
Video Production: How Did Marco Rubio’s Campaign Let This Happen? Read More »
[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of this approach. They ask, “What if the employee included in a video leaves the company? What if the business fires someone in the video?” The people asking these questions wonder if including actors in company videos
The answer is yes, according to these Google statistics: Searches related to “how to” on YouTube are growing 70% year over year. Source: Google Data, Q1 2014–Q1 2015, U.S 67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey, April 2015, U.S. Online
Do How-To Videos Help Millennials Buy Stuff? Read More »
We’re not talking about butts you want to see. We’re talking about investing significant time in setting up a shot and then sacrificing soundbites because someone’s grandma strolled so slowly through the background, her butt became the star attraction. Butts are just one of several things to consider when choosing a good interview location. Here
How To Stop Someone’s Butt From Starring In Videos Read More »
In June, we paid for a one-week Facebook sponsored post.
Dog Helps Our Web Traffic From Facebook Spike 55% Read More »
