Reporters Are From Venus, Producers Are From Mars
When reporters love your story pitches, don’t immediately pop the champagne and drop the balloons from overhead.
Reporters Are From Venus, Producers Are From Mars Read More »
U.S. Postal Service’s Video Delivers Wrong Message
We would rather see the video focus on a home business owner.
U.S. Postal Service’s Video Delivers Wrong Message Read More »
Are Some Video Analytics Beneficial Or B.S.?
There’s pressure to measure almost every marketing effort. But judging video’s success is not black and white.
Are Some Video Analytics Beneficial Or B.S.? Read More »
Shooting Video: Don’t Invite Too Many People Into Bed
We believe with video, less is often more.
Shooting Video: Don’t Invite Too Many People Into Bed Read More »
We Took The Wrong Reporter To The Dance
Knowing a reporter’s shift is important.
We Took The Wrong Reporter To The Dance Read More »
Media Training: Businesses Should Keep Stats Simple
Businesses should stay consistent and stick with one way in communicating statistics to the media.
Media Training: Businesses Should Keep Stats Simple Read More »
Does Your Video Speak My Language?
Many companies and organizations already recognize they have built-in audiences who speak both English and Spanish.
Does Your Video Speak My Language? Read More »
Nine Ways For Hospitals To Slow The PR Bleeding
One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility’s actions with friends, colleagues and on social media.
Nine Ways For Hospitals To Slow The PR Bleeding Read More »
We Get Caught In Media Relations Threesome
I told the reporter I don’t want to upset the producer.
We Get Caught In Media Relations Threesome Read More »