A recent client meeting started with a familiar problem. The client wanted to become more visible online. She wanted stronger LinkedIn content. She wanted more people on her mailing list. She also wanted to share more of her expertise. Then the conversation changed. She told us about articles she had written. She shared videos with
You Already Have More Content Than You Think Read More »
For the second time in recent weeks, we produced a video that put an organization’s leaders in front of the camera. They had scripted lines. Some knew their lines well. Some did not. Some used a teleprompter. Some did not. Then the camera started recording. A few people sounded so flat that viewers might have
Your Leaders Need More Than a Script Before They Go on Camera Read More »
Key Takeaways National media coverage builds credibility by providing third-party recognition that advertising alone cannot create. A single media placement can extend far beyond one article through additional news coverage, social media, search results, and professional networks. Organizations should view national media coverage as a long-term digital asset that continues creating value after publication. Being
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