Shooting Video Rain Or Shine
A few rain drops did not stop us from shooting video in unusually cool Arizona temperatures. The umbrella is not for me. It is to protect the camera … of course.
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For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90
For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90
For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90 Read More »
For Consumers: A Second Phone Call Saved Us More Than $900
Arithmetic shows making a second phone call paid off.
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Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5
Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5
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Media Training: Don’t Let Your Speech Get Stuffed
I recommend making a choice and focusing on one important theme.
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Response To Our Blog On Media Training And Bill Clinton’s Speech
In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do. Such is not always the case.
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Media Training: Bill Clinton Shows Businesses Why They Must Address Their Critics
Hit the pink elephant in the room head on. Don’t pretend she’s not standing there. Everyone is thinking it.
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Video Production: Stop Always Sticking The CEO In Front Of The Camera
As much as people discuss the importance of story telling and personalizing video, we don’t see corporations shifting strategies as much as we hope.
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Media Relations: Don’t Make Journalism A Back-Up Plan To Acting Or Modeling
You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look.
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Public Relations: Alligators On Reality TV Can Teach PR Pros Something In A Snap
If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If a client is unattractive with the personality of a reptile, bring out the unknown side that resembles a puppy dog who comes
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