Chris Pratt Controversy Reinforces Value Of Influencers During Crisis

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked [...]

Is It Sexist Or Do Male Grocery Shoppers Need Improved PR?

You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a [...]

Avoid Mayhem During Large Zoom Meetings

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering [...]

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

News Media Questions Schools Should Expect About COVID-19

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different [...]

Arizona Leaders’ Statements Offer Communication Lessons For Businesses

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still [...]

Communicating In The Age Of Coronavirus: Is Your Company Winging It?

Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to [...]

How A Veterinarian Messed Up A Crisis Response

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite [...]

Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects [...]