As I build my business, I wonder if one day one of my clients will get mixed up in such a mess, the phone will ring off the hook with the media on the other line. From Alex Rodriguez to Tiger Woods to now three companies pointing the finger at each other over the Gulf […]
Beyond The Oil Spill: How Slick Will You Get? Read More »
Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix. “Got change?” How many times have you heard that phrase? Usually, it makes you think of something tangible, like money. I propose that we
Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress. I stayed out of the Woods. I’ve never really liked golf. True, I didn’t mind going to the Phoenix Open, but I didn’t watch much of it. I’ve actually never played
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve spent time in the corporate world or any other office setting, this hypothetical meeting conversation will likely make sense to you: Communicator: “This is a
Do you speak Jargonese? Read More »
“Hi” and “Hello” are some of the most powerful words in language. Say them with emotion, you express how excited you are to see an old friend or relative. Say them just the right way to strangers, you just might open up a new channel of communication with someone who might otherwise be hesitant to
Hello, is it me you’re looking for? Read More »
Universities and their professors are one of the greatest resources for journalists. My husband frequently calls Arizona State University, the University of Arizona and our community college system. One of the school media contacts established a good working relationship with him. When she recently pitched a story that on its face seemed to be lacking,
A Higher Level of Media Relations Read More »
Here’s an example of how being married to a television reporter gives me insight to the other side of marketing and communicating. The president of a public relations firm sent him an email pitch with the subject “Fabulous Local Story.” Before long, my husband scheduled two shoots: one in town and one out of town. While finishing up
What Reporters Want — And It’s Not A Regift Read More »
