Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness month.” Pitching these stories effectively may be most important of all. Lives are at stake, not necessarily money. Unfortunately, too often, the emails are […]
Improving Lives One Pitch at a Time Read More »
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much to sell your client can get your email deleted faster than a satellite signal. Take the email someone with a New York area
Publicizing Business: The Sky Has Its Limits Read More »
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story
Promote Your Product in Less Than Two Minutes Read More »
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about
PR Mike! You just hit a bullseye! Read More »
This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers without reporters. Weeks later, while covering a stranger danger incident, you could see a TV photographer on a sidewalk trying to interview students by
PR Pros Working with Media Minus One Read More »
A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t recall her giving him a heads up the book was on its way. He flips through the book, stops momentarily to check out some bullet points on
Judging a PR Pro by a Cover Read More »
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite days when the meaning of objectivity was not debatable. Today’s walking and talking reporters and blurred line between journalism and opinionated TV talk shows make her shake
More time for your clients on TV! Read More »
A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. Public safety might be at risk. The PR pro sends along a press release and says she can put the reporter in touch with the right
Getting To First Base PR Style Read More »
Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your exposure may be brief, but it will air that very day. That’s good news for a time sensitive event. And with GA stories,
Choose a reporter wisely Read More »
