Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your exposure may be brief, but it will air that very day. That’s good news for a time sensitive event. And with GA stories, […]
Choose a reporter wisely Read More »
I’m posting a blog the other day. That’s tricky business when a good night’s sleep is only a dream. When you’re tired, catching typos and extra spaces is not a sure thing. While posting, my three year old is on repeat mode, saying over and over she wants help building a tower with blocks. My
I’m building both a business and a tower Read More »
Someone in PR sends a reporter an email pitch and the subject includes this: “Please take my pitches!!!” The email includes phrases such as: “THIS IS HUGE FOR ME PLEASE?” and “THIS IS A HUGE CLIENT, TOO!! PLEASE?!!!!” The email includes the word “please” eight times. This is not unheard of. Someone on a local
I Love It When You Beg Read More »
The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included background on her client and pasted an Associated Press article about the judge’s decision. She was quick, to the point and appeared to be successfully courting the
When Romancing The Media, Don’t Forget The Foreplay Read More »
In the early morning hours of July 5, people in a Phoenix neighborhood began calling 911. They witnessed several kids lighting grass and trees on fire. All within an hour, more than 100 fire fighters found themselves putting out flames at several hot spots in the same neighborhood. On fire: a vacant apartment building, a
Where There’s Fire, There’s Opportunity Read More »
The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a thing. He stood there, balancing himself on the tripod. The real story was across the street: the factory. Men were loading trucks. Women were
How Pictures Make Your Media Pitches Better Read More »
As I build my business, I wonder if one day one of my clients will get mixed up in such a mess, the phone will ring off the hook with the media on the other line. From Alex Rodriguez to Tiger Woods to now three companies pointing the finger at each other over the Gulf
Beyond The Oil Spill: How Slick Will You Get? Read More »
Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix. “Got change?” How many times have you heard that phrase? Usually, it makes you think of something tangible, like money. I propose that we
Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress. I stayed out of the Woods. I’ve never really liked golf. True, I didn’t mind going to the Phoenix Open, but I didn’t watch much of it. I’ve actually never played
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve spent time in the corporate world or any other office setting, this hypothetical meeting conversation will likely make sense to you: Communicator: “This is a
Do you speak Jargonese? Read More »
