In Media Training

Here’s what New Jersey Governor Chris Christie did right during his news conference about those controversial lane closures:

  • He apologized. He is embarrassed and humiliated. He apologized for failure.
  • He announced the firing of his deputy chief of staff. He asked someone to leave his organization.
  • Christie explained steps he will take to learn more.
  • He took responsibility. “Ultimately I am responsible.”
  • Christie is going to Fort Lee to apologize to people and the mayor.
  • He said, “I was wrong” to question investigation into this.
  • We don’t have all the facts, but Christie spoke in a genuine not robotic fashion.
  • He said, “I am soul searching.” He said this is the exception not the rule.
  • Christie did a good job saying, “I don’t know” when asked questions he didn’t have information for.
  • Christie handled this news conference so well, the media in the room seemed to be straining to ask challenging questions.
  • Christie handled this news conference so well, the media actually found moments to laugh a couple of times.
  • Christie did not cut short an extremely long news conference.

What Christie did wrong during the news conference:

  • Christie said, “I am not a bully.” Don’t repeat negative questions back to reporters. Members of the media later repeated that sound bite.
  • Christie was at times gruff when telling reporters not to interrupt him.

We give Christie an A- for this news conference.

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