At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the […]
Are Your Animated Videos Drawing Up These Mistakes? Read More »
During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of
Snow Stops Work In Its Tracks and Rightfully So Read More »
Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions
11 Questions For Video Production For A Virtual Tour Read More »
Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels
How A Veterinarian Messed Up A Crisis Response Read More »
As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications Read More »
A principal and assistant superindentent told us they determined the judges of our daughter’s school spelling bee last month made the correct decision when they concluded she misspelled the word “poseur.” Our daughter was one of two remaining contestants when she spelled the word “poser.” (Last school year, she included the word “poser” in the
School District Denies Our Appeal Of Scottsdale Spelling Bee Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
How well do you believe GE personalized its company with this video?
Personalizing Your Company: GE’s Mom Video Read More »
Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Bono’s “Crisis Communications” Video Read More »
