- Reporters will prominently point out your decision to stay tight-lipped.
- Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations.
- Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company.
- Reporters will cover additional problems facing your company.
- Reporters will track down current and former employees to gain further insight.
- Reporters will look for additional disgruntled customers.
- Reporters will delve into your company’s finances.
- Reporters will move from investigating the company in general to investigating your leadership team.
- Your company just looks bad.
