Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media.
Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media.