From Loren Yaskin: This is me in my senior year of high school, pictured with two iconic Arizona women: Representative Polly Rosenbaum (Arizona’s longest-serving state legislator) and Governor Rose Mofford (Arizona’s first female governor). My parents had just uprooted our family from Connecticut for my final year of high school (yes, really). For an Arizona […]
I Received A “B” On My Essay … Then It Won A Statewide Award Read More »
On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the job.” Some drivers were professional, polite, and helpful. Others told interesting stories or played music we liked. A few, though, revealed quirks, making the rides uncomfortable. With one driver,
What Trips with Ride-Share Drivers Taught Us About Communications Read More »
Great interviews aren’t just about the camera. They’re about drawing out authentic, useful answers. Unfortunately, many companies unintentionally make interviews harder by asking the wrong kinds of questions or failing to guide their subjects effectively. We address common mistakes we see during on-camera interviews and how to avoid them. 1. Fishing Expedition Interviews Overly long
8 Mistakes Companies Make When Asking On-Camera Interview Questions Read More »
Sometimes the best story ideas don’t come from formal strategy meetings or editorial calendars. They come from everyday work. A recent client meeting reminded us how much potential content hides in ordinary conversations. What began as an edit review for an article quickly produced many story angles. The takeaway is simple but powerful: Great stories
How Everyday Conversations Spark The Next Big Story Idea For Your Business Read More »
Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract viewers from the story. We address actual issues we see on video and how to improve them so your video looks polished. 1. Flat Lighting Lighting that hits
12 Video Production Mistakes Companies Make When Shooting Interviews Read More »
As nonprofits approach the end of the year, it’s easy to focus on the financials such as audits, budgets, and tax-related tasks. But beyond the numbers, effective strategic communications are equally essential to ensuring your nonprofit is aligned with its mission, reaches the right audiences, and lays the groundwork for a successful year ahead. Here
4 Key Strategic Communications Tactics for Nonprofits to Maximize Impact This Year-End Read More »
Your nonprofit has stories to tell. Make sure the right people see them. Here are ten tips nonprofit leaders can use to start a PR campaign building credibility, driving inquiries, and protecting your reputation. 1. Start with clear goals and measurable outcomes. Decide what success looks like before you begin. Attracting new donors? Increasing newsletter
10 Tips for Nonprofits Launching PR Campaigns Read More »
Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn? Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand
Don’t Barrel Ahead. Learn from the Cracker Barrel Logo. Read More »
It’s a well-shot interview for a video, but the subject’s eyes vanish behind a bright, mirror-like glare. Sometimes the lenses even glow, giving the person an unintentional alien look. Viewers can’t see the eyes, distracting from trust and engagement. When light bounces off the lens toward the camera, change the angle of the light, camera,
Stop Glasses From Ruining Video Interviews Read More »
Whether you’re running a college football program or a company, the principle is defining communications success with financial outcomes. Likes and shares don’t pay the bills. Dollars do. If you want expansion, start your strategic communications plan with the revenue goal at the top. Arizona State’s Coach Kenny Dillingham isn’t winning the local NIL support
How ASU’s NIL Gap Reiterates Strategic Communications Starts With Revenue Read More »
