Keith Yaskin

On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the job.” Some drivers were professional, polite, and helpful. Others told interesting stories or played music we liked. A few, though, revealed quirks, making the rides uncomfortable. With one driver, […]

Sometimes the best story ideas don’t come from formal strategy meetings or editorial calendars. They come from everyday work. A recent client meeting reminded us how much potential content hides in ordinary conversations. What began as an edit review for an article quickly produced many story angles. The takeaway is simple but powerful: Great stories

As nonprofits approach the end of the year, it’s easy to focus on the financials such as audits, budgets, and tax-related tasks. But beyond the numbers, effective strategic communications are equally essential to ensuring your nonprofit is aligned with its mission, reaches the right audiences, and lays the groundwork for a successful year ahead. Here

Your nonprofit has stories to tell. Make sure the right people see them. Here are ten tips nonprofit leaders can use to start a PR campaign building credibility, driving inquiries, and protecting your reputation. 1. Start with clear goals and measurable outcomes. Decide what success looks like before you begin. Attracting new donors? Increasing newsletter

Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn? Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand

Whether you’re running a college football program or a company, the principle is defining communications success with financial outcomes. Likes and shares don’t pay the bills. Dollars do. If you want expansion, start your strategic communications plan with the revenue goal at the top. Arizona State’s Coach Kenny Dillingham isn’t winning the local NIL support