Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn? Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand […]
Don’t Barrel Ahead. Learn from the Cracker Barrel Logo. Read More »
It’s a well-shot interview for a video, but the subject’s eyes vanish behind a bright, mirror-like glare. Sometimes the lenses even glow, giving the person an unintentional alien look. Viewers can’t see the eyes, distracting from trust and engagement. When light bounces off the lens toward the camera, change the angle of the light, camera,
Stop Glasses From Ruining Video Interviews Read More »
Whether you’re running a college football program or a company, the principle is defining communications success with financial outcomes. Likes and shares don’t pay the bills. Dollars do. If you want expansion, start your strategic communications plan with the revenue goal at the top. Arizona State’s Coach Kenny Dillingham isn’t winning the local NIL support
How ASU’s NIL Gap Reiterates Strategic Communications Starts With Revenue Read More »
I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk
Smart Strategic Communications Should Start With Dollars Read More »
Launching a new product or aiming to boost your brand? Here are some ideas and strategies for creating an effective video marketing campaign. 1. Storytelling Videos Storytelling videos are a great way to connect with audiences, highlighting the deeper story behind your business, product, or service. Overview. Start with an overview video explaining why your
Ideas to Kickoff Video Marketing for Your Business Read More »
Is AI making timely media mentions more important for businesses? If people are getting more information from AI, where does AI get its info? AI Information from Media Mentions The PR software platform Muck Rack analyzed more than 500,000 prompts. It says most information came from unpaid sources such as very recent journalism. Trade publications and industry
AI Might Make Media Mentions Matter More Than Ever Read More »
An example from our own work involved a video project for a college trying to explain financial aid to students. The script included so many technical details that even a professional actor struggled to deliver it smoothly on camera. We must simplify content to ensure target audiences actually understand. Two Arizona bills highlight this need
Communicating Complex Financial and Technical Information to the Public Read More »
Shooting video and thirsty, we were. Nothing says ‘classic’ like sipping water from vintage 1980 Burger King Empire Strikes Back glasses. Big thanks to artist Jennyfer Stratman for this Jedi-level throwback!
Shooting Video and Thirsty, We Were Read More »
School districts must prepare to manage a variety of crises impacting students and the educational environment. A recent example highlights the importance of districts to communicate quickly, transparently and empathetically in response to rumors and misinformation. A social media rumor regarding immigration enforcement raised concerns in an Arizona school district, which addressed the issue by
Managing Immigration-Related Concerns in School Districts Read More »
One of the most impactful lessons in communication comes from my favorite football team’s coach. While I’m not sure about his play calling, I appreciate one of his favorite lines: “Adversity is an opportunity.” This is particularly relevant in public relations. In any organization, customer complaints arise. However, how we respond either damages or strengthens
Adversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers Read More »
