Keith Yaskin

A book standing upright on a wooden table

Mastering the Art of Book Promotion – Why Pitching Timely Stories is More Effective Than Just Selling Your Book

When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly lost interest upon realizing that the pitch centered solely on the book itself. Despite feeling guilty about tossing these books, many were […]

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A food truck at a Tempe event celebrating Hispanic heritage

Celebrating Hispanic Heritage at Tempe Tardeada

We believe in the power of storytelling through video, especially when it comes to celebrating cultures and communities. Recently, we had the opportunity to shoot video at Tempe Tardeada, an event which honors Hispanic Heritage Month and showcases the rich history and cultural contributions of the Hispanic community in Tempe. Tempe Tardeada included music, dance,

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Drone flying in the foreground at a construction site in Queen Creek, with the company founder wearing safety gear in the background.

Drone Videography at Queen Creek Construction Site

We recently completed a drone shoot at a construction site in Queen Creek, Arizona, highlighting the value of drone videography in capturing construction. This experience was not only about flying a drone but also about appreciating what’s happening in our local community. Navigating Challenges in the Heat Working at a construction site can be an

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Loren with author Teniqua Broughton at an event discussing leadership and diversity.

A Phoenix Author’s Insights On Leadership

African American Network for Diversity and Inclusion (AANDI),  an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a meet and greet with author Teniqua Broughton at Arizona Public Service (APS) about her new book, My Leader, My Self. Teniqua is CEO of VerveSimone Consulting in Phoenix which

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The Eisendrath House in Tempe

20 Key Questions to Shoot for Success Before Your Building Video Tour

In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative video tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask

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Drone launching from a construction site, ready to shoot footage of the project.

5 Ways Video Builds the Image of Construction Projects

In recognition of National Construction Appreciation Week, we’re highlighting the importance of video in showcasing construction projects. Recently, we captured drone footage of a complex construction project, revealing the intricate details of the work. Our client plans to leverage this video content to demonstrate the scope and quality of their projects. Here are five reasons

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Stock image of a football with the text 'Communications Strategies' prominently displayed

Lessons from Miami Dolphins’ Tyreek Hill Incident: Essential Crisis Communications Strategies for Businesses and Agencies

The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our society, this incident also serves as a crucial reminder for businesses, organizations and government agencies about the importance of having robust crisis communications strategies. If your leadership team

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An interview with an artist in his vibrant studio filled with colorful artwork and art supplies.

Artist Unveils Inspiration Behind His Grand Canyon Masterpiece Welcoming Travelers for Decades at Sky Harbor International Airport

For Merrill Mahaffey, the land is the essence of art. That became a theme for him. “I quit rock climbing, so I had to find some other way to experience rocks,” Merrill said. During a video production project, Merrill shared with us what inspired him to paint his giant Grand Canyon canvas which has greeted

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