Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed their stories into articles for social media posts and the company’s website. We’re reviewing social media and Google Analytics to understand how the articles are […]
Brand Journalism Is Building Awareness For Company’s Service Read More »
Don’t let your discomfort become a distraction. Oftentimes, we interview people on camera playing the role of “hosts.” These interviews are not conducted traditionally with off-the-cuff responses from those in front of the camera. Because they’re not responding to questions, they recite scripted lines they memorized. But they aren’t actors. In fact, a lot
How To Improve Your On-Camera Delivery and Presence Read More »
It’s key to find the right people – the right characters. When working on video production projects for your company or organization, one of the first objectives is often to decide the key messages. However, almost equally as important, is deciding who will deliver those messages. No matter the value of what you’re saying,
Who Should Appear In Your Company Videos? Read More »
Earning speaking opportunities takes patience and persistence. It can feel like a job within a job. Whether your speaking engagements are steady or few and far between, you might want to focus more energy on your efforts to solidify your brand. People can’t hire you if they don’t know you. Take a fresh look at
How To Secure More Speaking Opportunities Read More »
At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the
Are Your Animated Videos Drawing Up These Mistakes? Read More »
Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality shines through. Think of analogies that explain your projects. For example, we work with a client who likened their work to
MacGyvering A Commercial Real Estate Story Idea Read More »
On video shoots, we meet people all the time. But sometimes, animals we meet on shoots make the best subjects.
Animals Strike Curious Poses Read More »
We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred companies sometimes feel awkward stating this objective and instead fall back on the latest lingo. Companies ultimately want to know if public
How PR Helped Nearly Double A Small Business’ Total Income Read More »
Our post first appeared in AZ Big Media. In the Disney show Monsters At Work, a new employee named Tylor Tuskman arrives at Monsters, Inc. The company recently rebranded and now depends on laughter instead of scaring to produce energy and power the city. Tylor watches a new employee orientation video. Due to the rebranding,
7 Questions To Ensure New Employee Orientation Videos Aren’t Scary Bad Read More »
Not all video shoot locations provide the built-in look of a Hollywood set. In the example below, we added six of our lights to a mostly empty space and strategically composed the shot to create a more interesting look. The name of the game is subtlety. Add splashes of light to walls and floors. Make
Transforming Empty Spaces With Light Read More »
