Video Production Tip 13: What’s The Buzz?
Video Production Tip 13: What’s The Buzz? Read More »
Our Video: Tour de Scottsdale 2014
The Flip Side shot and edited this video.
Our Video: Tour de Scottsdale 2014 Read More »
9 Risks Of Ignoring News Media Calls
Reporters will prominently point out your decision to stay tight-lipped. Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations. Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company. Reporters will cover additional problems facing your company. Reporters
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A Recipe For The Most Boring Video On Earth
Video Production Tip #10
A Recipe For The Most Boring Video On Earth Read More »
Coke Posts Video To Pour Out Its Story
Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept: A video’s message can fizzle out when it relays too many messages. Stay focused. [youtube]http://youtu.be/3K7pX0gkKQU[/youtube]
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Obama’s Immigration Speech: 16 Media Training Lessons
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George
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