Loren Yaskin

Video Production: Lessons From Ted Cruz’s Campaign and Actress Who Appeared in Erotic Films

Leave a Comment / Video Production /

[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of this approach. They ask, “What if the employee included in a video leaves the company? What if the business fires someone in the video?” The people asking these questions wonder if including actors in company videos […]

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10 White Lies Journalists Tell PR People

Leave a Comment / Media Relations, Public Relations /

Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. Reporters often prefer to ignore emails and rationalize they are too busy to answer them anyway. (This rationalization is frequently made prior to ducking into a back room to

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How To Stop Someone’s Butt From Starring In Videos

Leave a Comment / Uncategorized, Video Production /

We’re not talking about butts you want to see. We’re talking about investing significant time in setting up a shot and then sacrificing soundbites because someone’s grandma strolled so slowly through the background, her butt became the star attraction. Butts are just one of several things to consider when choosing a good interview location. Here

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Oh S**t, Our Media Opportunity Just Landed In The Toilet

Leave a Comment / Public Relations /

As people who try to help businesses appear in the news, we’d like to portray ourselves as experts whose clients come away glowing from every media experience. Well, let’s destroy that image right now. A multimedia journalist showed up at a client’s business, appeared to enjoy a great experience and indicated when the story would

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