I try to read all the blogs I subscribe to even if I fall hopelessly behind. I worry if I skip one or skim another too quickly, I might miss a tidbit of information that could prove significant to success. But in my effort to leave no word unread, I’ve noticed a trend. Some bloggers use one catch phrase after another or drop a lot of industry lingo and never tell me anything useful. I assume the practical advice is coming and it doesn’t. The writer speaks with such confidence and I patiently wait for the payoff. What I get is a waste of words. It’s like writing that high school paper you’re not prepared for and hoping big vocabulary and long sentences will make you sound smart when actually you’re saying nothing. It’s like watching that cleverly scripted movie that just ends without really finishing.
I’m not talking about blogging. It’s blahgging. Blahgging, blahgging, blahgging. I still try to read every blog, but if someone doesn’t get to the point quickly, I won’t read to the end. And if you’re wondering what’s this blog’s useful information, it’s this reminder. Just because someone is blogging and writes as if they’re a professor talking to a student, it doesn’t mean they necessarily have anything important to say or even know what they’re talking about. I call it blahgging. In other words, Internet BSing.
I love that word. Well put.